Content Specialist

ShopBack

Content Specialist creating and editing ad creative for ShopBack's Paid Marketing efforts. Collaborating with Growth Marketing team to understand performance and optimize campaigns.

Posted 7/21/2026full-timeAustin • Texas • 🇺🇸 United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and editing ad creative for paid social and search campaigns, with a strong focus on performance metrics and brand consistency. Proficient in using design tools and managing multiple projects while collaborating effectively across teams.

Highest-signal resume keywords

Content CreationPaid Social MarketingAdobe Creative SuitePerformance Data AnalysisCreative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Creative DevelopmentVideo EditingStatic DesignA/B TestingPerformance Metrics

Soft Skills

Detail-OrientedOrganizational SkillsCollaborationTeam Player

Tools & Technologies

CanvaCapCutAI Tools

Industry Keywords

E-CommerceCashbackRewardsBrand VoiceVisual Guidelines

About the role

Key responsibilities & impact

Create and edit ad creative (static, video, and copy) for paid social and paid search campaigns across channels like Meta, TikTok, and Google
Adapt creative across formats and placements, iterating quickly based on performance and campaign needs
Partner with Growth Marketing to understand creative performance, pulling basic metrics (CTR, CPA, conversion rate) and translating them into clear takeaways
Run creative testing (A/B variants, hooks, formats) to identify what resonates and feed learnings back into future briefs
Maintain a creative calendar and asset library, keeping campaigns stocked with fresh, on-brand content
Ensure all creative reflects ShopBack's brand voice and visual guidelines while adapting to each platform's best practices
Support other partnership campaigns with paid creative as needed
Take on ad-hoc creative and marketing projects as priorities shift

Requirements

What you’ll need

Ideally 1 to 2 years of experience in content creation, paid social/performance marketing, or design (internships count)
Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) for both static and video content
Comfortable reading basic performance data and using it to inform creative decisions, not just making things look good
Strong eye for visual and written brand consistency across fast-moving, multi-format campaigns
Detail-oriented, organized, and able to manage multiple concurrent creative requests against deadlines
A collaborative team player who works well across functions (Growth, BD, Design)
Genuine interest in e-commerce, cashback, or rewards is a plus
Familiarity with AI tools for creative ideation, editing, or workflow is a plus

Benefits

Comp & perks

Career growth opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on performance.
Candid, open, and collaborative culture where feedback is valued.