Trade Marketing Manager – Lotteries

The Lottery Corporation

Trade Marketing Manager leading in-retail marketing strategy for The Lottery Corporation's lotteries portfolio. Focusing on customer engagement, conversion, and enhancing in-store experiences.

Posted 6/1/2026full-timeBrisbane • 🇦🇺 AustraliaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own how lottery products show up in-store across The Lott network
Develop and deliver trade marketing strategies that drive in-store experience and conversion
Optimise the retail path to purchase to be simple, engaging and effective
Ensure the right products are featured at the right time to maximise sales (including jackpots and always-on activity)
Drive cross-play between lottery games and Instant Scratch-Its
Lead creation and rollout of physical and digital point-of-sale (POS) materials
Partner with Retail teams to ensure seamless execution across the network
Use customer insights to improve merchandising, layout and in-store communications
Collaborate with Brand and Creative teams to align in-store execution with campaigns
Identify opportunities to digitise and enhance the in-store experience
Deliver scalable solutions across a large, varied retail network
Monitor performance and optimise initiatives to improve sales, conversion and registrations

Requirements

What you’ll need

Tertiary qualifications in Marketing, Business or a related discipline
Experience in trade marketing, retail marketing, or shopper marketing roles
Experience working in FMCG, retail or franchise-based environments highly regarded
Proven experience developing and executing in-store marketing or merchandising strategies
Strong understanding of customer behaviour in physical retail environments
Experience working with cross-functional teams and managing multiple stakeholders
Experience balancing standardisation with flexibility across complex retail networks
Demonstrated ability to drive performance outcomes in a commercial environment

Benefits

Comp & perks

Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options.
Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
Ignite your potential with our dedicated learning and development platform to support your bright future.
We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

trade marketingretail marketingshopper marketingin-store marketingmerchandising strategiescustomer insightspoint-of-sale materialsdigital marketingperformance monitoringsales optimization

Soft Skills

collaborationstakeholder managementcustomer behavior understandingperformance-drivenflexibilitycreativitycommunicationstrategic thinkingproblem-solvingleadership

Certifications

tertiary qualifications in Marketingtertiary qualifications in Business