International Marketing Manager – APAC

TCGplayer (an eBay company)

International Marketing Manager responsible for APAC marketing strategies and execution at TCGplayer. Collaborating with global agencies and regional leaders for market expansion and brand growth.

Posted 6/10/2026full-time🇦🇺 AustraliaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and implement international marketing strategies focused in the APAC region in close collaboration with marketing channel leads and regional stakeholders to support business expansion goals
Manage global marketing agencies and package forwarder relationships to accelerate international growth and business goals along with execution of sponsored events and influencer relationships
Collaborate with various stakeholders and teams to align strategies, tactics, and go-to-market plans across all channels, ensuring consistent global messaging and localized execution
Establish relationships with and serve as the primary marketing point of contact to international expansion business, technology and product leads as well as global market leads, ensuring alignment and successful integration of marketing efforts
Coordinate with cross-functional teams, including Design and Copywriting, to ensure cohesive messaging and branding across all global markets and initiatives
Own performance reporting and insight generation for international campaigns, leveraging analytics to refine strategies, share learnings, and inform future initiatives
Stay up-to-date with industry trends, competitive landscape, and global market developments identifying new opportunities for market entry and growth
Present regular performance updates and strategic recommendations to senior leadership, clearly communicating progress, challenges, and opportunities

Requirements

What you’ll need

Minimum 4-7 years of experience in international or global marketing, with a proven record of launching and scaling successful campaigns across multiple regions
Bachelor’s degree, preferably in Marketing, Business, or relevant experience
Expertise in global go-to-market planning, localization, and cross-regional campaign execution
Strong understanding of global market dynamics and cultural considerations, and buyer behavior
Excellent communication and collaboration skills, with the ability to work effectively and collaboratively across teams and regions remotely
Analytical mindset with proficiency in marketing analytics tools, CRM systems, and digital marketing platforms, and the ability to interpret data to guide decisions
Proficient time management skills with the ability to prioritize effectively while being highly organized
Experience managing international budgets and coordinating with stakeholders, vendors or agencies
Highly organized and adaptable, with the ability to manage competing priorities and pivot quickly to meet evolving market needs
Ability to travel internationally as needed

Benefits

Comp & perks

Health insurance
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

international marketingglobal marketinggo-to-market planninglocalizationcampaign executionmarketing analyticsCRM systemsdigital marketing

Soft Skills

communicationcollaborationanalytical mindsettime managementorganizational skillsadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business