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About the role
Key responsibilities & impact- Lead the Australian marketing function, setting the strategy and direction to drive sustainable commercial growth.
- Own key marketing and business performance metrics, including acquisition, retention, customer value and profitability.
- Develop and execute marketing plans that align with Dabble's commercial objectives and growth ambitions.
- Lead, coach and empower a high-performing team across social, community, content and campaigns.
- Partner with Dabble's internal agency teams to deliver bold, creative work that cuts through and drives results.
- Identify new opportunities to grow the brand, acquire customers and strengthen community engagement.
- Collaborate closely with Product, Trading, Customer Engagement, Data, Compliance and global marketing teams to achieve shared business goals.
- Manage marketing investment and resources to maximise commercial return.
- Champion a culture of innovation, accountability and continuous improvement.
- Ensure all marketing activity is compliant with Australian wagering regulations and advertising standards.
Requirements
What you’ll need- Proven senior strategic experience leading high-performing marketing teams in fast-paced, high-growth environments.
- Strong commercial acumen, with a track record of driving acquisition, retention, customer value and business growth including experience managing substantial marketing budgets and making data-driven investment decisions.
- Ability to translate commercial objectives into clear marketing strategies and measurable outcomes.
- Significant experience in the wagering and/or sports betting industry, or relevant B2C technology industry.
- Experience leading cross-functional teams and influencing stakeholders at all levels of an organisation.
- Strong understanding of social media, content and community-led marketing.
- Exposure to leading within a regulated environment, meeting compliance requirements and advertising standards.
- A creative mindset with the ability to identify opportunities that make brands stand out in competitive markets.
- Strong grasp of social media platforms and trends - Gen Z fluency will be highly regarded.
- Passion for sport and building brands that genuinely connect with communities.
Benefits
Comp & perks- Five weeks of paid annual leave for all Dabblers
- Paid parental leave for both primary and secondary caregiver
- Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
- Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
- Annual cash bonus based on Company performance metrics
- Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycustomer acquisitioncustomer retentiondata-driven decision makingbudget managementcommunity engagementcontent marketingsocial media marketingcampaign managementcompliance with advertising standards
Soft Skills
leadershipcoachingteam empowermentcollaborationinnovationaccountabilitycommunicationinfluencing stakeholdersstrategic thinkingcreativity