Lifecycle Marketing Manager

UpGuard

Senior Product Marketing Manager driving the evolution and growth of UpGuard's Cyber Risk Posture Management products. Collaborating with product teams to enhance user experience through market insights and effective launches.

Posted 7/14/2026full-timeRemote • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and optimizing lifecycle strategies that drive demand generation and customer engagement in B2B SaaS environments. Proficient in leveraging marketing automation tools to create scalable programs that enhance lead management and conversion.

Highest-signal resume keywords

Lifecycle Strategy DevelopmentMarketing Automation ExpertiseLead Management and ScoringAnalytical Skills and ExperimentationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle StrategyDemand GenerationNurture Program DesignFunnel Performance AnalysisKPI Definition and Reporting

Soft Skills

Communication SkillsStakeholder InfluenceProcess Improvement

Tools & Technologies

HubSpotMarketing Automation Platforms

Industry Keywords

B2B SaaSCustomer EngagementEmail MarketingLead RoutingSales Alignment

About the role

Key responsibilities & impact

Design and continuously improve lifecycle strategies across the prospect journey
Build scalable nurture programs that educate, qualify and generate demand from large low-intent audiences
Create repeatable lifecycle plays that product marketing squads can deploy consistently across products and regions
Define entry, exit and success criteria for lifecycle programs
Optimise journeys using behavioural signals, engagement data and conversion insights
Own the middle of the funnel, turning known contacts into qualified buying intent.
Partner with BDR leadership on lead routing, recycling and hand-raiser strategies.
Design programs that increase marketing-generated pipeline while reducing unresponsive lead volumes.
Develop always-on reactivation and recycling motions that continuously create new opportunities.
Own email as a marketing channel across the business
Establish templates, governance, QA standards and best practices that improve quality and scalability
Develop modular email frameworks that allow teams to build campaigns efficiently while maintaining consistency
Drive improvements in deliverability, engagement, accessibility and mobile performance
Partner with content teams to improve how email is planned, written and produced
Build lifecycle programs that support cross-sell and expansion
Partner with Customer Success and Product Marketing to create campaigns that generate expansion pipeline
Identify opportunities to increase customer engagement throughout the lifecycle
Act as the connective tissue between Product Marketing, Marketing Operations, Revenue Operations and Sales.
Translate business priorities into scalable lifecycle programs.
Influence stakeholders without relying on direct authority.
Build processes and documentation that improve consistency across teams.
Define lifecycle KPIs and reporting frameworks
Analyse funnel performance to identify bottlenecks and opportunities
Run structured experiments to improve engagement and pipeline conversion
Use insights to continually evolve lifecycle programs and operating models

Requirements

What you’ll need

5+ years in lifecycle, marketing automation, demand generation or growth marketing within B2B SaaS
Strong experience building lifecycle strategies rather than simply executing campaigns
Deep experience with HubSpot (or similar) and marketing automation platforms
Experience designing nurture programs that influence complex buying journeys
Strong understanding of lead management, scoring, routing and sales alignment
Excellent analytical skills with a passion for experimentation and optimisation
Outstanding stakeholder management and communication skills

Benefits

Comp & perks

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: irrespective of parenting role (all regions)
Personal Leave allowance: this includes sick & carer’s leave (all regions)
Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)