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About the role
Key responsibilities & impact- The Marketing Manager plays a central role in driving Kanopi's growth by building and running a full-stack marketing function across brand, content, demand generation, and revenue operations.
- This is a hands-on, strategic role: you will own the marketing engine end-to-end, from campaign ideation and content production through to CRM administration, AI-powered automation, and event execution.
- You will develop and execute marketing strategies targeting two distinct ICPs: Insurers (carriers, MGAs, brokers) and Distribution Partners (digital platforms, fintechs, marketplaces).
- You will be accountable for MQL generation, pipeline contribution, and brand visibility across both audiences, and will report directly to the CEO.
- We're looking for a commercially minded marketer who combines strategic thinking with genuine execution capability.
- Responsibilities include content strategy, multi-channel execution, marketing operations, CRM, pipeline management, analytics/reporting, product marketing, sales enablement and event strategy/execution.
Requirements
What you’ll need- 3-5+ years in B2B marketing, ideally in SaaS, fintech, or insurtech.
- Experience marketing to enterprise buyers in financial services or insurance is strongly preferred.
- Demonstrated experience running ABM programmes with pipeline attribution.
- Proven track record producing multi-channel content (LinkedIn, email, events, long-form) in a one-person or small-team marketing function.
- Hands-on HubSpot experience including workflow automation, contact management, and marketing email execution.
- HubSpot certification is a plus.
- Experience managing or producing a podcast or video content series is a strong differentiator.
- Experience with PR and media relations (press releases, journalist outreach, trade media pitching) is preferred.
- Understanding of SEO fundamentals and willingness to learn AEO/GEO as the search landscape shifts toward AI-generated answers.
Benefits
Comp & perks- We offer a warm and collaborative work culture with big-time vision.
- Our aim is to create an environment in which everyone is included in decisions and opportunities, regardless of your role, age, or how long you've been with the company.
- Everyone's opinion is welcome, and we're firm believers in discussions and radical candor.
- We trust our people. This means we focus on outcomes and provide a truly flexible workplace. So if you need some time to go to the gym during quiet times, want to break up your day to look after your kids, or feel like going for a walk around that 3pm slump, it’s all fine.
- We have team members around the globe, so you may need to attend an early morning or early evening meeting occasionally.
- You will work alongside an experienced team who will challenge you every day (and expect you to challenge them back).
- We’re big fans of learning new things, which is why we give you the support and professional development to help you achieve your career goals, learn and grow.
- We offer time and support to take courses, read books, or attend events, and we have a career development framework in place.
- We value flexible work and healthy boundaries. That’s why we support the right to disconnect. While some after-hours availability may occasionally be required to connect with our teams in different time zones, we aim to keep this to a minimum to prioritise balance.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingcampaign ideationcontent productionCRM administrationAI-powered automationMQL generationpipeline managementanalyticsABM programmesSEO fundamentals
Soft Skills
strategic thinkingexecution capabilitycommercial mindset
Certifications
HubSpot certification