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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies that drive pipeline growth and align with commercial priorities. Proficient in managing demand generation programs and optimizing marketing performance through data-driven insights.
Highest-signal resume keywords
Regional Marketing StrategyDemand Generation ProgramsDigital Marketing FundamentalsSalesforce CRMMarketing Automation Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Field MarketingCampaign DevelopmentPerformance TrackingContent CreationEvent Strategy Execution
Soft Skills
Team ManagementCollaborationCommunication
Tools & Technologies
SalesforceHubspotPPCSEOEmail Marketing
Industry Keywords
SaaSB2B MarketingAccount-Based MarketingPipeline GrowthCustomer Success
About the role
Key responsibilities & impact- Own the Regional Marketing Strategy
- Develop and execute the integrated field marketing strategy
- Translate global campaigns into locally relevant programs that resonate with finance and accounting leaders
- Identify the right mix of events, campaigns, account-based initiatives, and digital engagement to drive pipeline growth
- Continuously refine strategy based on performance insights, market dynamics, and sales feedback
- Manage the commercial and operational performance of marketing
- Manage and allocate the regional field marketing budget
- Prioritize investments based on expected pipeline and revenue impact
- Track program performance and marketing contribution to pipeline
- Provide clear reporting and insights to marketing and sales leadership
- Work closely with regional Sales leadership to align marketing strategy with commercial priorities
- Develop programs that support account engagement and accelerate deal cycles
- Ensure marketing-generated engagement translates into pipeline opportunities
- Define and execute the regional event strategy
- Deliver high-impact experiences including industry conferences, hosted events, and executive roundtables
- Manage vendors, agencies, and event execution across multiple markets
- Ensure events are aligned to pipeline objectives and measurable outcomes
- Partner with global teams to optimize the regional website experience and buyer journey
- Ensure campaigns are supported by relevant localized content and assets
- Drive the development of regional customer stories and proof points
- Work with Sales and Customer Success to surface compelling customer success stories from the region
- Partner with digital agencies to set the strategy
Requirements
What you’ll need- 4 year degree or equivalency
- Accounting background and experience a plus, but not required
- Demonstrated background in adopting and implementing global campaigns at a regional level, with a track record of exceptional achievement in regional marketing for SaaS based B2B companies
- Demonstrated success in managing global-regional demand generation programs using a metric-driven approach and a mindset of continuous optimization
- Proven ability to create successful content and campaign materials beyond product collaterals
- Strong understanding of digital marketing (PPC, SEO, email, social) fundamentals
- Experience managing and developing a team of direct reports
- Experience with Salesforce or other CRM tools and with Hubspot or other marketing automation tools highly preferred.
Benefits
Comp & perks- Visa sponsorship is NOT available at this time.