Growth Marketing

• Prospect and identify potential clients within the MLF segment, with a focus on new-to-online firms
• Set appointments and conduct initial meetings to understand client needs and present our solutions
• Support the current sales motion by assisting with ongoing sales activities and initiatives
• Collaborate with the Senior Manager, Growth Team, and other team members to develop and execute sales strategies
• Maintain accurate records of all prospecting activities and client interactions in Salesforce
• Stay up-to-date with industry trends and market developments to identify new opportunities

Associate Sales Specialist – MLF Growth Team

• The Regional Growth Leader (RGL) is an integral member of Infrastructure’s growth leadership team overseeing market growth and development.
• This includes strategic planning, growth into new markets, development of new key accounts, supporting corporate campaign initiatives and driving collaboration of strategy across the region and BCs.
• The RGL identifies, prioritizes, and helps develop key clients and opportunities in the region, aligning the efforts of Sector Leaders (SL), Business Center Practice Leaders (BCPL) and Account Managers (AM).
• The RGL will contribute to driving the revenue growth program through strategic regional initiatives, organic and acquisitive growth, client capture strategy, service expansion and growth, and client engagement.
• The RGL is responsible and accountable for: oversight and accountability for top line activities with the region. Strategy – strengthen market position through organic and acquisitive growth strategies and transformative growth initiatives. Client Development - developing strong relationships and portfolios with key clients and major accounts. Corporate Campaigns – support and develop the region’s growth contributions to the company’s key corporate campaign initiatives.
• The RGL will advance these responsibilities through engaging across the region, its projects and pursuits, and the industry at large as a brand ambassador.
• The RGL will also be a close collaborative partner to the Regional Business Leader (RBL) in order to drive top line growth but also be part of the region’s leadership team to manage a profitable regional business. The RGL will report to the Infrastructure Growth Leader.

Regional Growth Leader, Infrastructure

• Build and own our web analytics and tag management infrastructure. Implement Segment events, conversion pixels, and ad partner tags, and maintain the GTM foundation to add tracking and measurement without traditional engineering dependencies.
• Build and ship landing pages and campaign assets—develop and deploy pages that support paid and organic campaigns, and build the component systems that make future work faster.
• Drive CRO and experimentation—in partnership with our Director of Growth Marketing, set up and run A/B tests across our properties to improve conversion rates, and partner with Marketing to turn results into better experiences.
• Maintain the technical health of our web properties—own technical SEO, site performance, structured data, and Core Web Vitals across all three brands so our properties are always well-positioned to perform.
• Evolve our CMS and publishing infrastructure—own the CMS platforms across our three brands and build the infrastructure that makes Marketing genuinely self-sufficient on the web: component libraries, templates, and publishing workflows that enable the team to build, ship, and iterate without an engineering ticket. This means evaluating current stacks, identifying gaps, and making the case for investment when the platform is holding us back.
• Shape the platform roadmap—bring a technical point of view to how we invest in our web properties over time, including platform modernization and the tools that will help Marketing move even faster in the future.
• Own ad operations across all properties—serve as the reliable, responsive point of contact for ad partner requests, including ads.txt, script tags, Prebid config, and GAM surface management. Ad revenue depends on this working well, and you'll make sure it does.

Senior Marketing Engineer – Web, Growth

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Lead, coach, and develop a team of full-cycle Account Executives
• Partner closely with the outbound sales leader
• Coach AEs on prioritizing leads and opportunities
• Drive best-in-class pipeline management practices
• Develop AEs ability to run strong discovery
• Coach and inspect deals on negotiation strategy
• Instill structured deal management habits
• Drive a metrics-led operating cadence
• Leverage data, AI, and sales tools to improve account research
• Maintain high standards of CRM hygiene

Sales Manager – SME & Growth

• Develop and execute long-term sales strategies aligned with company goals.
• Identify new market opportunities, customer segments, and revenue streams.
• Own and deliver against revenue targets and KPIs.
• Monitor performance metrics and implement improvements.
• Hire, mentor, and lead a high-performing sales organization.
• Build and maintain relationships with key clients and strategic accounts.
• Partner with marketing to align lead generation and brand strategies.
• Implement CRM and sales tools to improve efficiency and visibility.

Senior Director of Growth – Audio Group

• You will drive customer revenue through outbound calls, emails, and engagement campaigns focused on activation, subscription conversion, renewal recovery, and retention.
• You will help parents complete account setup, understand the value of OurFamilyWizard, and move through the subscription process with confidence.
• You will contact existing and recently lapsed customers to support renewals, recover missed payments or expired subscriptions, and encourage continued platform usage.
• You will maintain consistent outbound volume across calls, emails, and other customer engagement experiments.
• You will meet or exceed performance goals related to outbound activity, customer contact rates, conversion rates, renewal recovery, call quality, and customer experience.
• You will accurately document customer interactions, outcomes, objections, and account updates in internal systems.
• You will share customer insights, objections, and patterns with the broader team to improve messaging, targeting, process, and product experience.
• You will support ongoing experimentation by helping test new scripts, email sequences, call strategies, audience segments, offers, and outreach workflows.
• You will collaborate with Customer Support, Sales, Marketing, Product, and Operations to improve customer outcomes and increase conversion across the customer journey.

Customer Growth Specialist

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Lead the creation, improvement, and implementation of innovative sales strategies to drive ChemTreat’s position
• Focus on acquiring new customers while also managing business won
• Provide analysis of markets, trends, competition, portfolios, technologies, and revenues.
• Increase sales and profits by meeting assigned targets for profitable sales volume and margin dollars
• Develop key relationships with customers through identifying and engaging key decision makers
• Prospect and cold call generation of new customers
• Create and present effective proposals to prospective customers

Senior Sales Leader – Growth Driver, Data Center

• Responsible for working on big data/analytics projects that gather and integrate large volumes of data, perform analysis, interpret results, and develop actionable insights and recommendations for use across the company
• Acquires data from multiple data sources in order to perform analysis
• Identifies, analyzes, and interprets trends or patterns in complex data in order to provide answers to business questions as well as provide recommendations for action
• Interprets data and analyze results using various statistical techniques and tools

Deposit Growth Analyst

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• responsible for handling assigned Pace Analytical Services Accounts, financial targets for those accounts, and in-bound leads.
• Focuses on maintaining revenue from existing assigned accounts to ensure that the clients in the maintenance classification are well cared for and therefore reducing attrition.
• Generates new revenue by soliciting and obtaining orders, understanding, and interpreting technical requirements, providing technical information, and developing Pace's maintenance and strategic accounts.
• Assesses/qualifies inbound leads generated from the website and marketing programs and potentially wins new business for the company.
• Develops sales opportunities by researching and identifying potential accounts, soliciting new accounts, building rapport, providing technical information and explanations, and preparing quotations.
• Creates new accounts/contacts from inbound programs and outbound research.
• Follows a robust standard operation procedure to log all customer interactions.
• Updates job knowledge by studying new product descriptions and participating in educational opportunities.
• Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests.
• Explores opportunities to add value to job accomplishments.
• Contributes to the efficiency and effectiveness of the department's service to its customers by offering suggestions and directing or participating as an active member of a work team.
• Promotes and supports the overall mission of Pace by demonstrating courteous and cooperative behavior when interacting with customers and staff; acts in a manner that promotes a harmonious and effective workplace environment.

Commercial Growth Representative

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
• Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
• Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
• Shape how to acquire customers and build a scalable growth system.
• Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
• Establish scalable testing infrastructure and best practices across growth channels.

Senior Manager, Growth Marketing, Web – Mobile

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Partner with field AEs to build and maintain account plans for priority greenfield accounts
• Define the right mix of tactics for each account based on deal stage and intent data
• Maintain a current understanding of how Mid Law firms are adopting AI and managing research workflows
• Design and execute bespoke outreach sequences in collaboration with field AEs
• Develop targeted messaging frameworks specific to each firm's priorities
• Monitor and action intent signals to identify Mid Law firms showing in-market buying behavior
• Synthesize data from multiple sources into actionable briefings for the field
• Build and maintain account dashboards in Salesforce to track engagement and pipeline influence

ABM Specialist, High Value Growth

• Plays a critical leadership role in advancing enterprise-wide delivery and execution of practice management.
• Serves as a player-coach, providing leadership, coaching, and mentorship.
• Guides the development and execution of scalable practice growth strategies.
• Drives consistent execution that results in exceptional advisor outcomes.

Lead Practice Growth Director

• Implements GA market ‑ level plans, ensuring focus, coordination, and consistency with the Distribution priorities and GA strategy
• Functions as an extension of GA Distribution Leader in the markets by working with field leadership to implement the planned tactics on their behalf
• Serves as the primary liaison between the GA Distribution Leaders and the various corporate partners in a coordinated way and keeping within the scope of the plans
• Partners with and provides coaching and consultation to Corporate functions from Engagement, Partnerships, Financial Education, Advisor Recruitment and Development, Multicultural, and Marketing, among others, to effectively execute the GA strategy in the local markets
• Identifies best practices and challenges across GA markets to inform both short term improvements and adjustments to the strategy
• Provides real ‑ time feedback on adoption, effectiveness, and gaps, and works with key partners and leaders to improve effectiveness
• Maintains ongoing tracking and reporting of GA key performance indicators, including trend analysis and key observations to inform and recommend adjustments
• Manages administrative and coordination needs for the GA Distribution Leaders, including partnership and community event logistics, workshop development, localized marketing materials, etc.

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