Senior Growth Marketing Manager – Temporary

Entrust

Senior Growth Marketing Manager at Entrust leading strategies for integrated growth campaigns. Driving net-new logo acquisition and scalable pipeline growth in identity-centric security solutions.

Posted 7/14/2026part-timeMinnesota • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing and demand generation with a focus on multi-channel campaign strategies that drive revenue and pipeline impact. Proficient in audience segmentation, persona development, and content mapping to optimize the buyer journey.

Highest-signal resume keywords

Growth MarketingDemand GenerationCampaign StrategyAudience SegmentationMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign ManagementMulti-Channel ExecutionLead Lifecycle ManagementConversion OptimizationData Analysis

Soft Skills

Cross-Functional CollaborationStakeholder ManagementCommunication SkillsPresentation Skills

Tools & Technologies

MarketoSalesforcePardotTech Target Portal6SenseAsanaWorkfront

Industry Keywords

B2B MarketingCybersecurity CampaignsPaid Media ChannelsContent SyndicationIntent-Based Media

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.
Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.

Requirements

What you’ll need

8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
Deep experience in persona development, segmentation, and content mapping across the buyer journey.
Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.
Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.
Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization.
Data-driven mindset with experience in analytics, reporting, and campaign optimization.
Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills.
Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).

Benefits

Comp & perks

Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.