Senior Manager, Growth Marketing, Mobile

BEGiN

Growth Marketing Manager overseeing digital app growth strategies for consumer mobile education platforms. Leading user acquisition and retention initiatives across various marketing channels to boost sustainability.

Posted 6/27/2026full-timeRemote • Alabama, California, Colorado, Connecticut, Florida, Idaho, Illinois, Minnesota, Montana, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington • 🇺🇸 United StatesSenior💰 $125,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the growth strategy for Begin's digital app product lines, HOMER and codeSpark.
Lead initiatives spanning user acquisition, activation, engagement, retention, and monetization.
Identify growth opportunities and build scalable experimentation programs.
Optimize performance across paid and owned channels and use data to inform strategic decisions.
Drive creative strategy for user acquisition and oversee CRM strategy for product engagement and retention.
Own acquisition reporting, projections, and budget pacing for goals.
Collaborate with Product and Engineering teams to improve performance across initiatives.

Requirements

What you’ll need

8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
Experience with subscription-based consumer businesses.
Strong understanding of mobile growth, retention, engagement, and monetization strategies.
Experience developing experimentation frameworks and A/B testing programs.
Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar.
Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

Benefits

Comp & perks

Comprehensive health coverage including medical, dental, and vision.
401(k) to support your long-term financial goals.
Company-paid life insurance and disability coverage.
Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
Flexible PTO and sick time that we actually encourage you to use.
Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
A supportive, collaborative team working on products that make a meaningful impact for families.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketinguser acquisitionlifecycle marketingA/B testingexperimentation frameworksmobile growth strategiesretention strategiesengagement strategiesmonetization strategiesbudget management

Soft Skills

analytical skillsstrategic decision makingcollaborationcreative strategy