BEGiN

Growth Marketing

• Lead acquisition strategy and performance marketing across both web and mobile ecosystems
• Own the full funnel growth engine, ensuring high-quality subscriber acquisition
• Develop and execute integrated acquisition strategies across web and app ecosystems
• Own performance marketing channels including: Meta, Google, TikTok, and others
• Structure and lead ongoing experimentation across creative concepts, audience targeting, and more
• Own KPIs across the acquisition funnel and partner with Product and Engineering teams

Growth Marketing Manager – Web, Mobile

Manager

• Lead Organic Search Strategy
• Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development.
• Balance strong technical and foundational SEO with bold, content-led growth initiatives.
• Drive Content Strategy & Creation
• Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.
• Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.
• Develop a content ecosystem that supports both traditional search and AI-powered discovery.
• Lead AI-Driven Search Growth Innovation
• Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
• Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.
• Own Search & Content Opportunity Modeling
• Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.
• Partner Cross-Functionally
• Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
• Influence roadmaps, not just optimize after the fact.
• Own Performance & Results
• Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.
• Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.
• Be the Search Thought Leader
• Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.
• Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

Growth Marketing Manager – Web, Mobile

Senior Manager, Search Innovation