BEGiN

Growth Marketing

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
• Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
• Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
• Shape how to acquire customers and build a scalable growth system.
• Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
• Establish scalable testing infrastructure and best practices across growth channels.

Senior Manager, Growth Marketing, Web – Mobile