Senior Content Strategist, Search Innovation

BEGiN

Senior Content Strategist driving content-driven growth strategy at Begin’s early childhood platform. Leading efforts across search, AI-driven platforms, and audience insights.

Posted 6/26/2026full-timeRemote • Alabama, California, Colorado, Connecticut, Florida, Idaho, Illinois, Minnesota, Montana, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington • 🇺🇸 United StatesSenior💰 $135,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the end-to-end content strategy for Begin's content ecosystem.
Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
Establish scalable content frameworks that support expertise, trust, and authority.
Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
Build content programs that increase visibility across both traditional search results and AI-generated answers.
Design content structures optimized for both human audiences and AI-powered retrieval systems.
Develop content formats that improve discoverability in answer engines and generative search experiences.
Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
Experiment with AI-assisted content workflows that improve speed, quality, and scale.
Analyze search behavior, audience needs, and content performance to identify growth opportunities.
Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
Monitor competitive landscapes and evolving discovery trends.
Partner with Product, Marketing, Design, Learning, and Engineering teams.
Advocate for content-first thinking throughout the organization.
Align content investments with acquisition, engagement, and retention goals.
Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
Establish measurement frameworks that connect content impact to business outcomes.
Continuously optimize content portfolios based on audience behavior and performance insights.

Requirements

What you’ll need

6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact.
Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition.
Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.
Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.
Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences.
Strong analytical skills with the ability to translate performance data into actionable content strategies.
Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts.
Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.

Benefits

Comp & perks

Comprehensive health coverage including medical, dental, and vision.
401(k) to support your long-term financial goals.
Company-paid life insurance and disability coverage.
Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
Flexible PTO and sick time that we actually encourage you to use.
Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
A supportive, collaborative team working on products that make a meaningful impact for families.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategySEOAEOaudience researchkeyword modelingtopic clusteringcontent gap analysiseditorial planningcontent optimizationdata analysis

Soft Skills

communicationcollaborationstrategic thinkinganalytical skillscontent-first thinkingexecutionadaptabilityleadershipcreativityproblem-solving