Chief Marketing Officer

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Lead a team of product marketing managers and associate managers to deliver target financial outcomes
• Ensure all channels can articulate value proposition and competitive positioning
• Prioritize and articulate growth and expansion paths including cross-sell and upsell opportunities
• Partner with channel enablement team to develop roadmap for Government GTM activities
• Serve as the voice of the customer and translate needs into compelling value propositions
• Continuously collaborate with Sales to adjust strategies based on market realities
• Provide market facing thought leadership
• Be responsible for developing talent within the department

Senior Director, Product Marketing – Government

• Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
• Lead and grow a high-performing team of product marketers, creating a culture of ownership, innovation and continuous development
• Define differentiated product positioning and messaging that clearly communicates value and wins in competitive markets
• Orchestrate product launches that deliver measurable impact, from awareness through to product usage and commercial success
• Build segmentation frameworks that unlock new growth opportunities, using data to identify high-potential markets and expansion paths
• Turn market, customer and competitive insights into clear strategies that influence product direction and business outcomes
• Enable sales teams to win by creating impactful tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
• Track and optimize performance, using insights such as win rates and adoption metrics to continuously improve strategy and deliver results

Director of Product Marketing – Small Business & Retail

• Join our team as Director of Sales & Marketing and share the next chapter in this beautiful property’s story
• Responsible for managing the implementation of the hotel’s sales and strategies
• Achieving budgeted top-line revenue for the hotel
• Accountable for the guest room and catering/banquet revenues
• Maximize profitability for the hotel and ensuring delivery of outstanding quality service for all clients
• Work closely with the revenue management and marketing teams to develop strategies to maximize RevPAR and grow market share
• Organized, detail-oriented, enjoy working in a team environment, leading & developing others
• Serve as a strategic member of the hotel's Executive Committee who interacts with Ownership
• Participate in the hotel's MOD program
• Manages a team of sales associates
• Develop a strategic account plan for the demand generators in the market
• Manage the property's reactive and proactive sales efforts
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations
• Review the Strategic Alignment Review (STAR) report, and competitive shopping reports
• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share
• Attend sales & revenue strategy meetings to provide input on weekly and overall sales strategy
• Participate in sales calls with members of the above property Sales and Revenue team to acquire new business and/or close on business
• Implement a seamless turnover from sales to operations
• Monitor the effective resolution of guest issues that arise as a result of the sales process
• Maintain successful performance by increasing revenues, controlling expenses
• Implement the independent brand strategy and applicable initiatives in all aspects of the sales process
• Train and develop sales associates
• Weekly reporting on sale production
• Develop strong partnerships with local organizations
• Develop and manage internal key stakeholder relationships
• Develop strong community and public relations by maintaining property participation in local, regional, and national tradeshows and client events
• Execute exemplary customer service to drive customer satisfaction and loyalty
• Function as the leader of the property’s sales department with a strong knowledge base in all segments of group and deployed transient in addition to catering and events
• Creates effective structures, processes, jobs, and performance management systems

Director of Sales and Marketing

• Holds responsibility for performing tactical and strategic administrative support tasks for upper executive-level employees of the organization, and is recognized as the top administrative employee in the department or division.
• Assists in scheduling appointments, meetings, and events for executives, maintaining their calendars, and sending reminders, and assists in reserving conference rooms, setting up audio-visual equipment, and preparing meeting materials.
• Helps coordinate travel plans, including booking flights, hotels, ground transportation, and preparing travel itineraries.
• Provides general administrative support as needed, including photocopying, faxing, and mailing documents.
• Acts as a primary point of contact between upper executive-level employees of the organization and internal/external stakeholders.
• Conduct basic research tasks, such as gathering information for reports or projects, in collaboration with relevant stakeholders.
• Coordinates the administrative work within the department/division, while working with other departments/divisions and companies.

Executive Assistant, Senior Vice President of PS Marketing

• Shape Brand Expedia’s value proposition and blueprint, inclusive of messaging hierarchies and implementation toolkits, ensuring consistent language and brand expression across marketing, product, partner, and service touchpoints.
• Drive the rollout of visual identity systems and retail toolkits that bring the brand blueprint to life across channels, in close partnership with creative, brand design, and cross-functional stakeholders.
• Own the strategy and execution of retail and commercial campaigns, including global sales, regional limited-time offers, product and commercial launches, and always-on messaging.
• Build global integrated campaign plans and messaging frameworks that help Expedia respond quickly to market opportunities, seasonal retail moments, launch needs, and evolving business priorities.
• Lead loyalty and CRM motions for Expedia One Key and broader lifecycle marketing, simplifying positioning and messaging while improving member engagement, comprehension, and repeat behavior through integrated marketing and CRM planning.
• Partner cross-functionally with Product, Merchandising, TEaL, Legal, regional markets, and channel owners to align messaging, creative development, campaign readiness, and business outcomes.
• Use data, testing, and performance insights to optimize campaigns and scale repeatable ways of working across commercial and lifecycle marketing programs.
• Lead and develop a high-performing team, balancing strategic leadership with hands-on direction in a fast-moving, highly matrixed environment.

Director, Integrated Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the master solution narratives for the Apps portfolio
• Build the cross-cloud use-case library for highest-value scenarios
• Map messaging to how CIOs, CFOs, and COOs make purchasing decisions
• Turn solution narratives into high-impact pipeline assets
• Own cross-apps competitive positioning
• Represent Apps in corporate-level campaigns

Product Marketing Director

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Define the U.S. marketing vision and strategic roadmap
• Translate HOYA’s innovation pipeline into clear market positioning
• Establish a unified commercial marketing model
• Serve as the voice of the U.S. customer to global marketing and R&D teams
• Oversee the full product lifecycle and category management strategy
• Own HOYA’s U.S. payer and vision plan access strategy
• Develop strategies to expand adoption across various practices
• Lead HOYA’s integrated professional and consumer brand strategy
• Build and lead a high-performing marketing organization
• Drive measurable business outcomes such as marketing ROI and market share growth

VP of Strategic Marketing

• Own the vision, strategy, and execution of the company’s enterprise brand campaign, ensuring it delivers against reputational, commercial, and customer objectives
• Define enterprise-level campaign priorities and narratives tied to corporate strategy
• Act as a trusted partner to the C-level business leaders and executives on high-profile campaigns and brand initiatives
• Lead alignment forums that bring together marketing, communications, and business leadership
• Provide clear, concise recommendations to executive stakeholders on campaign performance and opportunities
• Design and lead a centralized agency team across creative, media, and integrated partners
• Connect partners across major agency relationships, ensuring strategic alignment, integration, and brand leadership
• Drive innovation and elevate creative quality and brand expression
• Develop and enforce standards for campaign strategy, creative development, channel mix, and measurement
• Build processes that enhance cross-functional coordination (e.g., marketing, communications, digital, product)
• Establish centralized reporting and KPIs to measure campaign performance and inform future strategy
• Oversee end-to-end campaign orchestration across channels, and ensure campaigns are audience-centric, data-informed, and support best practices
• Ensure all enterprise campaigns reinforce a distinct, consistent, and differentiated brand
• Partner with brand, communications, and design leadership to continuously evolve brand expression
• Champion bold, high-quality storytelling that enhances reputation and trust

Head of Enterprise Brand Marketing – Integration

• You will be responsible for generating a qualified pipeline and revenue growth through partnership led demand generation.
• Your success will be measured by the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you build.
• Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
• Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue.
• Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
• Build repeatable acquisition systems that reduce dependence on founder led growth.
• Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
• Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
• Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
• Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.

Head of Marketing – AI Marketing SaaS

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements to support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting

Senior Director, Performance Marketing Operations – O&O Lead Generation

• Own and evolve Userpilot’s global brand positioning, narrative, and visual identity.
• Lead the ideation and execution of creative, memorable, category-defining campaign concepts.
• Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
• Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels.
• Shift Userpilot from a capture-only motion to a demand creation engine.
• Lead and mentor a high-performing team across content, growth, design, ABM, and PMM.

• Support and help execute the overall marketing strategy for Wealth Marketing
• Coordinate across marketing functional areas
• Contribute to the development of the audience strategy
• Collaborate with marketing and business partners to define client journeys
• Partner with marketing leaders to define departmental KPIs and measurement frameworks

Director, Marketing Strategy

• Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes
• Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals
• Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership
• Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes
• Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation
• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners
• Serve as a spokesperson for the solution area, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers

Senior Director, Industry Solutions Marketing

• Responsible for generating a qualified pipeline and revenue growth through partnership led demand generation
• Shape strategy and execute partnership deals
• Build and scale a pipeline generation engine through various channels
• Own marketing budget allocation and channel strategy
• Develop website messaging, positioning, and content to improve conversion rates
• Use AI and automation to increase output and create scalable growth systems
• Partner with leadership to establish revenue targets and channel KPIs

Chief Marketing Officer jobs in Texas

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CMO

VP – Head of Marketing

Senior Director, Product Marketing – RCM

Senior Director, Product Marketing – Government

Director of Product Marketing – Small Business & Retail

Director of Sales and Marketing

Executive Assistant, Senior Vice President of PS Marketing

Director, Integrated Marketing

Senior Director, Product Marketing

Product Marketing Director

Senior Director of Marketing

Senior Director – Marketing

VP of Strategic Marketing

Head of Enterprise Brand Marketing – Integration

Head of Marketing – AI Marketing SaaS

Senior Director, Performance Marketing Operations – O&O Lead Generation

Senior Director of Marketing

Director, Marketing Strategy

Senior Director, Industry Solutions Marketing

Head of Marketing – Award Winning AI Marketing SaaS