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Director, Marketing Strategy
TIAADirector of Marketing Strategy leading Wealth Marketing initiatives at TIAA. Driving client acquisition and engagement across wealth management products with a collaborative approach.
Posted 7/1/2026full-timeDallas • Illinois, New York, Texas • 🇺🇸 United StatesLead💰 $103,000 - $150,000 per yearWebsite
About the role
Key responsibilities & impact- Support and help execute the overall marketing strategy for Wealth Marketing
- Coordinate across marketing functional areas
- Contribute to the development of the audience strategy
- Collaborate with marketing and business partners to define client journeys
- Partner with marketing leaders to define departmental KPIs and measurement frameworks
Requirements
What you’ll need- 5+ Years Required; 7+ Years Preferred
- Bachelor's degree in Marketing, Business, Analytics, or related field
- Deep understanding of B2C and digital marketing
- Strong analytical skills
- Outstanding project management skills
- Experience with marketing technology platforms, CRM systems, and enablement tools
Benefits
Comp & perks- Comprehensive Total Rewards package
- Superior retirement program
- Highly competitive health, wellness and work-life offerings
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing StrategyAudience Strategy DevelopmentKPI DefinitionMeasurement FrameworksClient Journey Mapping
Soft Skills
CollaborationCommunication