Senior Director, Performance Marketing Operations – O&O Lead Generation

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Senior Director of Performance Marketing Operations driving pay-for-performance marketing programs for Visiqua. Overseeing execution and cross-functional initiatives within a high-growth environment.

Posted 7/2/2026full-timeBoulder • California, Colorado, Florida, Illinois, New Hampshire, New York, North Carolina, Ohio, Texas, Utah • 🇺🇸 United StatesSenior💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading operational execution for performance marketing programs, with a strong focus on establishing processes that enhance efficiency and scalability. Proficient in managing cross-functional initiatives and utilizing advanced analytical skills to drive decision-making and operational excellence.

Highest-signal resume keywords

Performance Marketing ExperienceOperational Process ImprovementCross-Functional LeadershipAnalytical SkillsKPI Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPay-Per-CallPay-Per-LeadCPAAffiliate MarketingDirect-Response Business ModelsOperational MetricsCPLROIExcel

Soft Skills

LeadershipCross-Functional CollaborationProblem-Solving

Tools & Technologies

Google SheetsDashboards

Industry Keywords

Owned & OperatedCustomer AcquisitionOperational ReportingPerformance MetricsBusiness Growth

About the role

Key responsibilities & impact

Lead operational execution across all Owned & Operated pay-for-performance marketing programs
Translate executive priorities into scalable operational plans and measurable business outcomes
Establish operational processes that improve efficiency, scalability, and execution consistency
Drive cross-functional accountability to ensure initiatives are executed successfully
Identify operational bottlenecks and implement improvements to support continued business growth
Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
Ensure programs launch accurately, efficiently, and on schedule
Drive operational excellence across all lead generation initiatives
Own the operational reporting framework supporting executive decision making
Establish KPIs, dashboards, forecasting, and operational performance reporting

Requirements

What you’ll need

7 + years of progressive performance marketing experience in an Owned & Operated (O&O) lead generation environment
Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field
Demonstrated leadership experience managing complex, cross-functional initiatives
Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models
Strong knowledge of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality
Advanced analytical skills with exceptional proficiency in Excel/Google Sheets

Benefits

Comp & perks

Remote work available with onsite or hybrid if in commuting distance of Boulder, CO
Flex PTO plan
Generous holidays including a reduced schedule between Christmas and New Year’s
Strong health plans including coverage for dental and vision premiums
Access to Flexible Spending Accounts
401k matching options
Employee Assistance Program
Supplemental tenure-based leave: self-care and family first
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA
Strong workplace culture with team members who support each other