Local Hero

Chief Marketing Officer

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements to support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting

Senior Director, Performance Marketing Operations – O&O Lead Generation

Artificial Intelligence

• Partner with business stakeholders to understand workflows, challenges, and priorities
• Identify repetitive, manual, and time-consuming tasks suitable for automation
• Document current processes and recommend AI-driven improvements
• Help prioritize projects based on business impact and implementation effort
• Document current-state workflows, identify root causes of inefficiency, and recommend automation opportunities based on business value and implementation complexity
• Build and deploy AI-powered workflows using modern AI platforms and tools
• Develop prompts, automations, agents, and integrations that streamline work
• Create prototypes and proof-of-concepts to test new ideas quickly
• Act as an internal advocate for AI innovation and continuous improvement
• Track project outcomes, productivity gains, and time savings

AI Automation Associate

Account Manager

• Build and nurture strong relationships with corporate partners, serving as a key point of contact and trusted advisor
• Grow client accounts through corporate location expansion, subsidized budget acquisition, franchisor and franchisee referrals, and new product ideas
• Collaborate with clients to identify and facilitate the development of branded digital advertising creative campaigns
• Own and facilitate inbound/outbound client communications and performance
• Facilitate periodic business health reviews
• Translate account performance data into clear narratives and actionable insight
• Stay current on digital advertising and local marketing trends
• Be accountable for retaining clients and identifying/addressing churn risks
• Collaborate cross-functionally with sales, creative, operation and media
• Track and maintain accurate account records, forecasting, and pipeline
• Represent Local Hero with professionalism and empathy

Product Manager

• Define and execute the product strategy for our digital advertising and media automation platform
• Own end-to-end delivery of platform features from concept to production
• Partner with engineering and data teams to deliver AI-powered workflow enhancements
• Drive optimization initiatives across campaign management, reporting, and automation workflows
• Translate business workflows into scalable product functionality
• Collaborate with stakeholders to improve operational efficiency and customer outcomes
• Lead experimentation to improve platform performance and user outcomes
• Collaborate with engineering to implement APIs and integrations
• Support stakeholder analysis to understand user behavior and requirements
• Improve user testing programs to validate assumptions
• Contribute to product roadmap definition and own detailed roadmap execution and prioritization
• Translate business requirements into product specifications and user stories
• Manage backlog, sprint planning, and delivery cadence
• Prioritize initiatives based on ROI and technical feasibility
• Collaborate with sales, marketing, and customer success for launches
• Monitor product performance and drive continuous improvement

Senior Director, Performance Marketing Operations – O&O Lead Generation

AI Automation Associate

Account Manager

Product Manager – Ad Tech, AI Automation