Senior Director, Industry Solutions Marketing

Blue Yonder

Sr. Director leading industry solutions marketing at Blue Yonder, focusing on supply chain strategies and go-to-market success for various sectors.

Posted 7/1/2026full-timeRemote • Arizona, Texas • 🇺🇸 United StatesSenior💰 $152,311 - $197,689 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing initiatives for industry solutions, with a strong focus on building relationships across cross-functional teams and delivering value-oriented messaging. Possesses a deep understanding of supply chains, cloud-based software products, and the ability to translate complex capabilities into effective marketing strategies.

Highest-signal resume keywords

10+ Years Marketing ExperienceSaaS Software ExperienceStrong Relationship BuildingProject Management SkillsCloud-Based Software Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyValue MessagingContent FrameworksMarket AnalysisGTM StrategyDemand GenerationPipeline ManagementCompetitive IntelligencePerformance MeasurementIndustry Solution Launches

Soft Skills

CollaborationCommunication SkillsMentoringListening SkillsSelf-Starter

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA/Master’s Preferred

Industry Keywords

ManufacturersRetailersGroceryChemical ManufacturingIndustrial ManufacturingHi-Tech OrganizationsSupply ChainsC-Suite EngagementDigital MarketingThought Leadership

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes
Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals
Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership
Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes
Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation
Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners
Serve as a spokesperson for the solution area, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers

Requirements

What you’ll need

Bachelor’s Degree, preferably in marketing, MBA/master’s preferred
10+ years of experience marketing to manufacturers and retailers
Experience marketing to Grocery, Chemical and Industrial Manufacturing and Hi-Tech organizations is a plus
2+ years of experience working on SaaS software
Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry level GTM and outside-in value messaging
Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution
Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams
Possess a deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value
Strong technical knowledge of cloud-based software products
Experience defining and measuring how marketing efforts support business goals
Strong internal communicator and collaborator

Benefits

Comp & perks

Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more