Director of Product Marketing – Small Business & Retail

Global Payments Inc.

Director of Product Marketing shaping the go-to-market strategies for Genius, a payments technology solution at Global Payments. Leading product marketing excellence and driving revenue growth in small business solutions.

Posted 7/17/2026full-timeAtlanta • Arizona, Colorado, Ohio, Texas • 🇺🇸 United StatesLead💰 $170,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in shaping go-to-market strategies and driving product adoption within the retail industry, leveraging analytical thinking and a strong commercial mindset to translate market insights into measurable growth outcomes.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentCross-Functional LeadershipAnalytical ThinkingRetail Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMarket SegmentationProduct Launch ManagementData AnalysisRevenue Growth Strategy

Soft Skills

Collaborative MindsetOwnership-Driven LeadershipInfluencing Senior Stakeholders

Industry Keywords

Point Of Sale EcosystemsMultinational OrganizationsCommercial SuccessBuyer Journey Optimization

About the role

Key responsibilities & impact

Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
Lead and grow a high-performing team of product marketers, creating a culture of ownership, innovation and continuous development
Define differentiated product positioning and messaging that clearly communicates value and wins in competitive markets
Orchestrate product launches that deliver measurable impact, from awareness through to product usage and commercial success
Build segmentation frameworks that unlock new growth opportunities, using data to identify high-potential markets and expansion paths
Turn market, customer and competitive insights into clear strategies that influence product direction and business outcomes
Enable sales teams to win by creating impactful tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
Track and optimize performance, using insights such as win rates and adoption metrics to continuously improve strategy and deliver results

Requirements

What you’ll need

8+ years of experience in product marketing, with a strong track record of driving go-to-market success and product growth
Proven success launching and scaling products within multinational or global organizations
Deep understanding of the retail industry and point of sale ecosystems
Strong commercial mindset with the ability to translate market insights into growth strategies and measurable outcomes
Experience leading cross-functional initiatives and influencing senior stakeholders across product, sales and marketing
Analytical thinking and financial acumen, with the ability to size markets and prioritize opportunities effectively
A collaborative, ownership-driven mindset with the confidence to lead, challenge and create impact

Benefits

Comp & perks

A competitive salary and benefits package that recognizes your contribution
Opportunities to grow your skills and build your career within a global business
Access to learning, development and on-the-job experiences that expand your expertise
A supportive, inclusive team environment where your ideas and input matter
Time to give back through community and charity initiatives
A global employee assistance programme to support your wellbeing
Recognition through a global platform that celebrates your achievements