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Senior Director, Product Marketing – RCM
Knowtion HealthDirector of Product Marketing at Knowtion Health leading go-to-market strategy for revenue cycle management portfolio. Collaborating with product, sales, and customer success teams.
Posted 7/21/2026full-timeRemote • Alabama, Arizona, Florida, Idaho, Kansas, Maine, Mississippi, Missouri, Montana, New Mexico, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin • 🇺🇸 United StatesSeniorWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing and sales enablement, with a strong focus on developing positioning, messaging, and content strategies for healthcare technology and revenue cycle management. Proven ability to collaborate with cross-functional teams to drive demand generation and customer expansion.
Highest-signal resume keywords
B2B Product MarketingSales EnablementContent DevelopmentDemand GenerationRevenue Cycle Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Positioning DevelopmentMessaging StrategyValue Proposition CreationBuyer Persona DevelopmentCampaign Content CreationCompetitive IntelligenceSales Tools DevelopmentLong-Cycle Sales ProcessesProof Points CreationMarket Insight Analysis
Soft Skills
CollaborationCommunicationStakeholder EngagementStrategic ThinkingProblem Solving
Industry Keywords
Healthcare MarketingSaaSTech-Enabled ServicesHealthcare ServicesEnterprise Healthcare SalesHealth System BuyersPatient Financial ServicesManaged CareRevenue CycleHealthcare Operations
About the role
Key responsibilities & impact- Develop RCM portfolio positioning and messaging
- Build and manage the content development engine
- Build sales enablement and proof systems
- Provide product marketing support for demand generation and ABM
- Drive portfolio growth and customer expansion messaging
- Lead market, customer, competitive, and performance insight
Requirements
What you’ll need- 8+ years of B2B product marketing, solution marketing, healthcare marketing, content marketing, sales enablement, or go-to-market experience
- Experience developing positioning, messaging, value propositions, buyer personas, launch plans, sales tools, campaign content, proof points, and competitive intelligence
- Experience creating content and sales enablement for long-cycle, multi-stakeholder enterprise sales processes
- Experience supporting demand generation through message strategy, content development, campaign briefs, buyer insights, proof points, and sales follow-up materials
- Experience partnering closely with Sales, Demand Generation, RevOps, Product, Customer Success, and executive stakeholders
- Experience in revenue cycle management, healthcare technology, healthcare services, SaaS, tech-enabled services, or complex enterprise healthcare sales
- Experience targeting health system buyers, including revenue cycle, finance, CFO, managed care, patient access, patient financial services, denials, underpayments, or healthcare operations leaders
Benefits
Comp & perks- medical, dental, vision, life insurance
- short term disability
- long term disability
- paid holidays
- 401k
- generous PTO policy