VP of Strategic Marketing

HOYA Surgical Optics

VP of Strategic Marketing for HOYA Vision Care overseeing all marketing strategies across North America. Leading organizational transformation and growth in the ophthalmic industry with a global perspective.

Posted 7/7/2026full-timeLewisville • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Define the U.S. marketing vision and strategic roadmap
Translate HOYA’s innovation pipeline into clear market positioning
Establish a unified commercial marketing model
Serve as the voice of the U.S. customer to global marketing and R&D teams
Oversee the full product lifecycle and category management strategy
Own HOYA’s U.S. payer and vision plan access strategy
Develop strategies to expand adoption across various practices
Lead HOYA’s integrated professional and consumer brand strategy
Build and lead a high-performing marketing organization
Drive measurable business outcomes such as marketing ROI and market share growth

Requirements

What you’ll need

15+ years in commercial management with local P&L responsibility in a large or mid-size organization
Executive-level optical experience with independent ECPs and Marketing
Graduate degree or equivalent combination of education and experience required
Must be able to travel up to 50% of the time
20+ years of marketing leadership experience. Strong experience in optical, managed care, medical devices, or healthcare technology industries preferred. Proven success leading large marketing organizations and cross-functional teams.
MBA or advanced business degree preferred.

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development
Paid time off
Global team events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Market PositioningCategory Management StrategyProduct Lifecycle ManagementMarketing ROI AnalysisStrategic Roadmap Development

Soft Skills

LeadershipCross-Functional Team CollaborationCommunication