Director, Integrated Marketing

Expedia Group

Director of Integrated Marketing shaping Brand Expedia’s marketing strategy and overseeing integrated campaigns. Collaborating with cross-functional teams to enhance brand visibility and customer loyalty.

Posted 7/14/2026full-timeAustin • California, Texas, Washington • 🇺🇸 United StatesLead💰 $207,500 - $290,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing, brand strategy, and campaign development, with a strong focus on lifecycle marketing and CRM planning. Proven ability to lead cross-functional teams and optimize marketing strategies through data-driven insights.

Highest-signal resume keywords

Integrated MarketingBrand StrategyCampaign DevelopmentLifecycle MarketingCRM Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging DevelopmentCreative BriefingCross-Channel PlanningGlobal Campaign ManagementPromotional CampaignsRetail StrategyData AnalysisPerformance OptimizationMarket Nuance NavigationCustomer Engagement

Soft Skills

Strategic LeadershipTeam CoachingStakeholder InfluenceClarity BuildingMomentum Creation

Industry Keywords

E-CommerceConsumer TechnologyTravel IndustryMarketplaceLoyalty Programs

About the role

Key responsibilities & impact

Shape Brand Expedia’s value proposition and blueprint, inclusive of messaging hierarchies and implementation toolkits, ensuring consistent language and brand expression across marketing, product, partner, and service touchpoints.
Drive the rollout of visual identity systems and retail toolkits that bring the brand blueprint to life across channels, in close partnership with creative, brand design, and cross-functional stakeholders.
Own the strategy and execution of retail and commercial campaigns, including global sales, regional limited-time offers, product and commercial launches, and always-on messaging.
Build global integrated campaign plans and messaging frameworks that help Expedia respond quickly to market opportunities, seasonal retail moments, launch needs, and evolving business priorities.
Lead loyalty and CRM motions for Expedia One Key and broader lifecycle marketing, simplifying positioning and messaging while improving member engagement, comprehension, and repeat behavior through integrated marketing and CRM planning.
Partner cross-functionally with Product, Merchandising, TEaL, Legal, regional markets, and channel owners to align messaging, creative development, campaign readiness, and business outcomes.
Use data, testing, and performance insights to optimize campaigns and scale repeatable ways of working across commercial and lifecycle marketing programs.
Lead and develop a high-performing team, balancing strategic leadership with hands-on direction in a fast-moving, highly matrixed environment.

Requirements

What you’ll need

A strategic and commercially savvy marketing leader with deep experience across integrated marketing, brand strategy, campaign development, and lifecycle or CRM marketing.
Proven ability to translate business priorities into clear messaging, scaled campaign programs, and compelling customer-facing experiences.
Strong operator who can move between long-term brand building and near-term commercial delivery.
Experienced in leading cross-functional initiatives across creative, product, analytics, merchandising, legal, and regional market teams.
Comfortable working globally and navigating market nuance while protecting consistency of brand expression.
A strong people leader who can coach teams, build clarity, and create momentum in complex, evolving environments.
Equally comfortable setting direction, influencing senior stakeholders, and getting into the details to move work forward.
Experience leading global or multi-market integrated marketing programs.
Experience across retail moments, promotional campaigns, product or feature launches, and always-on marketing.
Experience with loyalty strategy, CRM planning, and member engagement programs.
Familiarity with travel, e-commerce, marketplace, or consumer technology businesses.
Strong command of messaging development, creative briefing, and cross-channel planning.

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
Employee Assistance Program
wellness and travel reimbursement
travel discounts
International Airlines Travel Agent Network (IATAN) membership