Head of Enterprise Brand Marketing – Integration

Wells Fargo

Head of Enterprise Brand Marketing & Integration leading Wells Fargo's brand campaigns and marketing initiatives. Collaborating with business leaders to drive alignment and success across the enterprise.

Posted 7/7/2026full-timeCharlotte • California, North Carolina, Texas, Washington • 🇺🇸 United StatesLead💰 $215,000 - $355,000 per yearWebsite

About the role

Key responsibilities & impact

Own the vision, strategy, and execution of the company’s enterprise brand campaign, ensuring it delivers against reputational, commercial, and customer objectives
Define enterprise-level campaign priorities and narratives tied to corporate strategy
Act as a trusted partner to the C-level business leaders and executives on high-profile campaigns and brand initiatives
Lead alignment forums that bring together marketing, communications, and business leadership
Provide clear, concise recommendations to executive stakeholders on campaign performance and opportunities
Design and lead a centralized agency team across creative, media, and integrated partners
Connect partners across major agency relationships, ensuring strategic alignment, integration, and brand leadership
Drive innovation and elevate creative quality and brand expression
Develop and enforce standards for campaign strategy, creative development, channel mix, and measurement
Build processes that enhance cross-functional coordination (e.g., marketing, communications, digital, product)
Establish centralized reporting and KPIs to measure campaign performance and inform future strategy
Oversee end-to-end campaign orchestration across channels, and ensure campaigns are audience-centric, data-informed, and support best practices
Ensure all enterprise campaigns reinforce a distinct, consistent, and differentiated brand
Partner with brand, communications, and design leadership to continuously evolve brand expression
Champion bold, high-quality storytelling that enhances reputation and trust

Requirements

What you’ll need

10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
6+ years of Management experience
Proven track record of leading transformational, large-scale brand campaigns across complex, matrixed organizations
Experience working closely with C-suite leadership
Strong understanding of integrated marketing and role of brand in full-funnel strategy
Exceptional ability to influence, align, and drive decisions at the highest levels of an organization
Experience in financial services, tech, or similarly complex industries a plus
Background in brand transformation or enterprise-level campaigns
Familiarity with centralized marketing operating models or Center of Excellence

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingSocial Media MarketingCampaign StrategyCreative DevelopmentChannel Mix OptimizationKPI DevelopmentData-Informed Decision MakingBrand LeadershipCross-Functional CoordinationMarketing Operating Models

Soft Skills

InfluencingAlignmentDecision-MakingStorytellingCommunication