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Head of Marketing – AI Marketing SaaS
PhillyTech (SaaS Talent)Head of Marketing leading pipeline and revenue growth for an AI-driven partnership marketing platform. Drive demand generation, build strategies, and develop marketing systems in a remote role.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling partnership-led demand generation systems, with a strong focus on B2B marketing strategies that drive qualified pipeline and revenue growth. Proficient in SEO, AEO, and leveraging AI for marketing efficiency and effectiveness.
Highest-signal resume keywords
B2B Marketing ExperiencePartnership MarketingPipeline GenerationSEO and AEO StrategiesContent Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline GenerationRevenue GrowthAffiliate MarketingInfluencer MarketingContent CreationWebsite MessagingGTM StrategyCopywritingAI AutomationMarketing Systems Development
Soft Skills
CommunicationAccountabilityBuilder MentalityStrategic ThinkingCollaboration
Tools & Technologies
AI ToolsMarketing Automation PlatformsSEO ToolsAnalytics SoftwareContent Management Systems
Industry Keywords
Ecommerce SaaSPartnership Marketing EcosystemAffiliate ProgramsCreator MarketingInfluencer Programs
About the role
Key responsibilities & impact- You will be responsible for generating a qualified pipeline and revenue growth through partnership led demand generation.
- Your success will be measured by the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you build.
- Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
- Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue.
- Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
- Build repeatable acquisition systems that reduce dependence on founder led growth.
- Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
- Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
- Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
- Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.
Requirements
What you’ll need- 4-7+ years of hands-on B2B marketing experience within ecommerce SaaS, affiliate marketing, creator marketing, influencer marketing, partnership marketing platforms, or the Shopify ecosystem.
- Deep experience building and scaling affiliate, creator, influencer, referral, and partnership programs for ecommerce brands or SaaS companies serving ecommerce brands.
- Proven track record of generating qualified pipeline and revenue through partnership-led growth, with experience owning pipeline, revenue, or marketing-sourced opportunities.
- Experience creating thought leadership, positioning, messaging, and content that establishes a company as a category leader within the partnership marketing ecosystem.
- Experience building marketing systems from scratch in a fast-moving startup environment with a hands-on, builder mentality.
- Strong copywriting, website messaging, GTM strategy, and content marketing skills, with the ability to communicate complex partnership marketing concepts to buyers.
- Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI-powered search.
- AI-first operator while executing independently without relying heavily on agencies, large teams, or a perfect playbook.
Benefits
Comp & perks- Remote work options
- Performance bonuses
- Equity opportunities