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Userpilot

Senior Director of Marketing

Userpilot

Marketing leader at Userpilot delivering exceptional user onboarding and product adoption experiences. Crafting and executing campaigns while leading a team to build brand identity and demand.

Posted 7/2/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS marketing with a focus on brand positioning, narrative development, and content creation. Proven ability to lead and mentor multi-disciplinary teams while executing effective demand generation strategies across various paid marketing channels.

Highest-signal resume keywords
B2B SaaS MarketingBrand StrategyLinkedIn AdsContent CreationDemand Generation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product AdoptionProduct AnalyticsCustomer OnboardingCampaign ExecutionNarrative Development
Soft Skills
LeadershipMentoringCreative Thinking
Tools & Technologies
Google AdsDisplay AdsYouTube AdsReddit AdsABM Campaigns
Industry Keywords
Demand CreationMid-Market BuyersEnterprise BuyersContent DistributionHigh-Quality Content

About the role

Key responsibilities & impact
  • Own and evolve Userpilot’s global brand positioning, narrative, and visual identity.
  • Lead the ideation and execution of creative, memorable, category-defining campaign concepts.
  • Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
  • Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels.
  • Shift Userpilot from a capture-only motion to a demand creation engine.
  • Lead and mentor a high-performing team across content, growth, design, ABM, and PMM.

Requirements

What you’ll need
  • 5+ years in B2B SaaS marketing, ideally in product adoption, PLG, product analytics, or customer onboarding.
  • Proven track record combining creative brand strategy with paid acquisition execution.
  • Strong experience running LinkedIn Ads & ABM campaigns.
  • Experience with Google Ads / Display / YouTube / Reddit Ads or experimental channels.
  • Demonstrated success producing high-quality content with strong distribution frameworks.
  • Ability to craft powerful, differentiated narratives that resonate with mid-market and enterprise buyers.
  • Experience leading and scaling multi-disciplinary marketing teams.

Benefits

Comp & perks
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
  • Stock options