Senior Director of Marketing

Userpilot

Marketing leader at Userpilot delivering exceptional user onboarding and product adoption experiences. Crafting and executing campaigns while leading a team to build brand identity and demand.

Posted 7/2/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and evolve Userpilot’s global brand positioning, narrative, and visual identity.
Lead the ideation and execution of creative, memorable, category-defining campaign concepts.
Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels.
Shift Userpilot from a capture-only motion to a demand creation engine.
Lead and mentor a high-performing team across content, growth, design, ABM, and PMM.

Requirements

What you’ll need

5+ years in B2B SaaS marketing, ideally in product adoption, PLG, product analytics, or customer onboarding.
Proven track record combining creative brand strategy with paid acquisition execution.
Strong experience running LinkedIn Ads & ABM campaigns.
Experience with Google Ads / Display / YouTube / Reddit Ads or experimental channels.
Demonstrated success producing high-quality content with strong distribution frameworks.
Ability to craft powerful, differentiated narratives that resonate with mid-market and enterprise buyers.
Experience leading and scaling multi-disciplinary marketing teams.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work arrangements
Professional development opportunities
Stock options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product AdoptionProduct AnalyticsCustomer OnboardingCampaign ExecutionNarrative Development

Soft Skills

LeadershipMentoringCreative Thinking