Userpilot

Sales

• Drive revenue growth by owning new ARR targets and ensuring predictable, efficient performance across the sales funnel.
• Lead and develop a high-performing team of Sales Leaders and Account Executives through structured coaching, pipeline and forecast reviews, and deal strategy sessions.
• Design, test, and refine go-to-market strategies that balance inbound product-led demand with targeted outbound programs to accelerate growth across key customer segments.
• Build scalable sales processes and playbooks that improve conversion, shorten deal cycles, and maintain healthy unit economics.
• Partner cross-functionally with Marketing, Product, and Revenue Operations to align pipeline generation, territory models, and forecasting discipline.
• Recruit, onboard, and develop world-class sales talent, fostering a performance-driven, collaborative culture.
• Establish strong operating rhythms around KPIs, dashboards, and performance reviews to ensure accountability and continuous improvement.
• Represent the voice of the customer internally, influencing product and GTM strategy with real-world market feedback.

VP of Sales

Chief Marketing Officer

• Own marketing strategy and pipeline goals: Build and execute the integrated marketing plan that drives predictable growth across inbound, outbound, and partner channels.
• Lead and develop the marketing team: Manage and coach leads across SEO/content, paid acquisition, demand generation, and lifecycle marketing.
• Drive demand generation programs: Oversee ABM, paid channels (Google, LinkedIn), and lifecycle campaigns to expand reach and convert high-intent audiences into SQLs and revenue.
• Strengthen our brand and messaging: Ensure consistent storytelling and positioning across channels, emphasizing our leadership in PLG and product growth analytics.
• Partner cross-functionally: Work closely with Sales, Product, and RevOps to align on ICP, campaign targeting, lead scoring, and pipeline attribution.
• Use data to guide decisions: Track CAC, pipeline contribution, channel ROI, and campaign performance — continuously optimizing for efficiency and growth.
• Scale acquisition experiments: Test and operationalize new growth channels, referral initiatives, and co-marketing partnerships.
• Collaborate on product launches and GTM campaigns: Partner with Product and Product Marketing to plan go-to-market campaigns that drive awareness and adoption.

Director of Marketing

Customer Success Manager

• Developing strong, positive relationships with customers, acting as their primary point of contact for all things product.
• Being a customer advocate (Mediate between customer requests and company vision, while being sure to voice their needs to the internal team)
• Understanding the customer's business, goals, metrics, and challenges to provide personalized assistance.
• Continuously monitor customer usage and behavior to identify any issues or areas where customers may need support.
• Provide strategic consultation to customers on best practices to push for value.
• Updating Customers (communicate with customers about changes and modifications to the product)
• Conducting regular account reviews and building success plans with the customer
• You will own renewals and retention of revenue for your book of business
• Initiating collaborations for case studies
• Gathering and sharing customer feedback with product teams
• Investigate and escalate any technical issues a customer encounters.

Customer Support

• Diagnose and resolve implementation issues across Userpilot SDKs, APIs, and integrations.
• Craft pragmatic solutions by understanding customer use cases and leveraging Userpilot’s toolset to achieve desirable outcomes.
• Answer customer inquiries using your deep product knowledge.
• Explain behaviors clearly and recommend best practices.
• Escalate thoughtfully when needed, summarizing the context, impact, and next steps to the appropriate team to drive a timely resolution.
• Contribute to documentation and offer suggestions for process improvements.

Customer Experience Manager

• Diagnose and resolve implementation issues across Userpilot SDKs, APIs, and integrations
• Craft pragmatic solutions by understanding customer use cases and leveraging Userpilot’s toolset to achieve desirable outcomes
• Answer customer inquiries using your deep product knowledge
• Explain behaviors clearly and recommend best practices
• Escalate thoughtfully when needed, summarizing the context, impact, and next steps to the appropriate team to drive a timely resolution
• Contribute to documentation and offer suggestions for process improvements

Events

• Own the end-to-end strategy, planning, promotion, and execution of all marketing webinars and virtual events.
• Serve as the primary host and moderator for all webinars.
• Work with the Paid Media Manager and Marketing Operations to segment post-webinar leads.
• Track key virtual event metrics including registration rates, attendance rates, engagement, and MQL conversion.
• Own the strategy, content curation, production, and distribution of the primary company email newsletter.
• Develop and execute strategies to grow organic followers and engagement across key social platforms.
• Act as the liaison between the community/customer base and the product/marketing teams.
• Support the Director of Demand Generation in the planning and execution of all in-person events.
• Assist with all event logistics, vendor coordination, budget tracking, and on-site support.
• Coordinate with the Sales team on pre-event outreach, lead capture logistics, and post-event follow-up materials.

Community & Events Marketing Lead

Performance Marketing

• Develop, launch, and manage end-to-end paid advertising campaigns across LinkedIn Campaign Manager, Google Ads, and other paid outlets.
• Own the paid media budget, forecasting spend, and ensuring campaigns deliver against defined CPA, MQL, and pipeline targets.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify growth opportunities and optimize campaign performance.
• Collaborate closely with the Content Marketing Manager to define creative strategy, optimize ad copy and visuals, and ensure the quality and relevance of landing pages and website content used to drive traffic and conversions.
• Work closely with the Head of SEO and their content creation team to ensure paid search keywords align with organic strategies, and to effectively repurpose high-performing content into compelling ad creative.
• Perform daily, weekly, and monthly performance analysis, interpreting data to derive actionable insights and adjust campaign tactics.
• Manage A/B testing across all campaign elements, including ad copy, visuals, bidding strategies, and audience targeting.
• Implement robust tracking and reporting mechanisms using tools like Google Analytics, HubSpot to attribute campaign influence to revenue.
• Continuously monitor industry trends and platform updates to identify new opportunities for innovation and competitive advantage.
• Serve as the in-house expert for advanced features within LinkedIn Campaign Manager (e.g., Lead Gen Forms, Matched Audiences, Conversation Ads).
• Demonstrate strong proficiency in Google Ads management, including structuring complex campaigns, optimizing Quality Scores, and managing complex bid strategies.

Performance Marketing Lead – Paid Media

User Researcher

• Plan and conduct user research to uncover behaviors, motivations, and challenges
• Synthesize findings into clear insights and requirements that guide design and development
• Translate research into clear, actionable direction for product designers and engineers
• Communicate user pain points and the value of solutions to inspire action
• Collaborate closely with product designers and engineers throughout the product lifecycle
• Champion a user-first mindset, ensuring every project starts with customer needs
• Connect research with execution to ensure solutions are intuitive and rooted in user value

UX Researcher

Product Designer

• Design experiences that sit at the heart of how users first engage with the platform.
• Lead design for core areas of the platform that introduce users to Userpilot’s value.
• Collaborate with product managers and engineers to bring ideas from concept to launch.
• Use research, data, and feedback to continuously refine and improve user journeys.
• Contribute to the design system and shape product look, feel, and interactions.
• Own projects end-to-end with autonomy and make a visible impact.