YDUQS

Data Scientist

• Lead and manage the data science team, promoting career development, conducting hiring, and ensuring a high-performance, collaborative environment;
• Define the strategic vision and roadmap for our AI agents platform, ensuring alignment with business needs and a focus on reuse, governance, and tangible impact;
• Manage the AI project portfolio from conception to production, controlling timelines, prioritizing the backlog, and communicating progress to stakeholders;
• Ensure the implementation of guardrails and best practices to guarantee the security, quality, and reliability of the AI solutions developed by the team;
• Lead the structuring and evolution of GenAI Ops practices, including experimentation, versioning, evaluation, and continuous monitoring;
• Serve as the focal point between the data science team and engineering and product teams, translating business needs into scalable technical solutions;
• Foster a culture of innovation, encouraging the team to experiment with techniques such as RAG, embeddings, and prompting to continuously improve performance.

Data Science Coordinator – Generative AI & Agents

Analyst

• Liderar a construção e evolução da estratégia de Experiência do Cliente, alinhada ao plano corporativo;
• Conduzir a definição, gestão e acompanhamento de metas de CX (NPS, CSAT, CES e métricas de jornada);
• Realizar análises executivas e gerar recomendações estratégicas baseadas na experiência do aluno e em dados de múltiplas fontes;
• Atuar com inteligência estratégica de CX, incluindo benchmark de mercado, análises comparativas e tradução de melhores práticas em direcionadores para a companhia;
• Garantir a evolução metodológica de CX (frameworks, padrões e critérios de priorização), incluindo estruturação de playbooks e capacitações sobre jornadas do cliente;
• Acompanhar e mensurar a maturidade de CX nas áreas;
• Disseminar boas práticas, aprendizados e cases de experiência do cliente;
• Elaborar análises e relatórios executivos, garantindo clareza e direcionamento para tomada de decisão;
• Conduzir apresentações em fóruns estratégicos, influenciando stakeholders com foco na melhoria da experiência do aluno.

Analista de Relacionamento Sênior – Foco em Experiência do Cliente

Customer Success Manager

• Planejar, configurar e executar campanhas de CRM (e-mail, SMS, push/In-APP, WhatsApp, etc.);
• Construir e otimizar jornadas de relacionamento de captação (nutrição, ativação, retenção, reativação);
• Segmentar bases de clientes com base em comportamento, perfil e ciclo de vida;
• Acompanhar e analisar KPIs (abertura, clique, conversão, churn, LTV, etc.);
• Realizar testes A/B e propor melhorias contínuas nas campanhas;
• Garantir a qualidade dos dados e governança das bases de CRM;
• Trabalhar em conjunto com áreas de Marketing, BI, Produto e Tecnologia;
• Apoiar na implementação de automações e fluxos em ferramentas de CRM;
• Documentar processos e boas práticas de CRM.

Analista de CRM Pleno

• Acompanhar a satisfação dos alunos em todas as jornadas;
• Avaliar indicadores de satisfação (NPS e CSAT) e de performance (KPIs);
• Identificar oportunidades de melhoria na geração de relatórios e na criação de novos indicadores;
• Atuar com análise de dados para geração de insights, visando à identificação da causa raiz da insatisfação dos alunos;
• Elaborar planos de ação para melhoria dos indicadores de NPS e CSAT, participando das squads responsáveis pela implementação das propostas de melhoria;
• Acompanhar de perto os projetos de melhoria de processos e de NPS, atuando como PMO;
• Elaborar relatórios executivos;
• Realizar apresentações executivas nos fóruns de Experiência do Aluno.

Analista de Relacionamento Sênior – Foco em Dados e Insights

Business Analyst

• Perform periodic analyses of student renewal results and their direct financial impact on the company’s recurring revenue;
• Support the design and monitoring of renewal campaigns (such as "Quebra-mar", "Regressiva" and "Bolsa Permanência"), measuring student conversion and the financial return/revenue generated by these initiatives;
• Analyze indicators of payment compliance, financial churn and propose analytical actions to recover revenue and reduce losses within the student base;
• Assist in the structuring, validation and quality assurance of data sets, ensuring that revenue and retention business rules are correctly applied in the 'Gold' data layer;
• Build, update and maintain Power BI dashboards focused on the renewal funnel and revenue projection for the base (LTV, average ticket and monthly tuition);
• Analyze and optimize processes across the student financial and academic journeys (such as payment facilitation, renegotiations, NPS, academic engagement, handoffs between Call Center and NAE, etc.) that may act as barriers to renewal;
• Prepare executive reports and analyses correlating academic retention with financial health and revenue generation by unit and segment.

Campaign Management Analyst (Mid-level) – Focus on Retention and Revenue

Growth Marketing

• Perform financial and business analyses based on historical data, generating insights to support strategic decision-making;
• Map opportunities and risks within the student base by analyzing financial behavior, retention history and commercial performance;
• Support revenue growth studies, exploring development of new products, upsell/cross-sell strategies, increasing average ticket and reducing churn;
• Assess students' ability to pay using internal and external datasets, identifying patterns and segments to inform pricing policies or scholarship/grant allocation;
• Monitor scholarship and campaign budget consumption, identifying deviations and supporting leadership in proposing corrective actions;
• Prepare clear results reports, translating complex revenue, average ticket and delinquency data for leadership and partner teams;
• Collaborate with key areas such as Student Retention, Finance, Collections and business units (BUs) to ensure aligned execution of revenue strategies.

Mid-level Strategy and Revenue Growth Analyst

Copywriter

• Create and edit copy for acquisition campaigns across multiple channels, including email marketing, WhatsApp, SMS, eBooks, etc., ensuring alignment with brand strategy, campaign goals, and conversion objectives;
• Develop performance-focused copy, applying communication triggers, persuasive writing techniques, and tailoring tone and language for different audiences, regions, and products;
• Support the design and evolution of campaigns, proposing continuous improvements based on A/B tests, results, and audience behavior;
• Create scripts, messaging, and communication guidelines for sales operations, customer service, and candidate relationship channels;
• Collaborate with design, sales, operations, and performance teams to ensure integrated, regionalized, and results-driven campaigns;
• Monitor market trends, consumer behavior, and communication benchmarks to introduce innovation and new approaches to acquisition campaigns;
• Ensure consistency across all touchpoints in the candidate journey, maintaining clarity, agility, and a candidate-focused experience.

Junior Acquisition Analyst – Copywriting/Copywriter

• Lead and participate in experience improvement projects and redesigns of the student journey;
• Work in multidisciplinary teams to implement solutions based on Customer Experience insights;
• Conduct quantitative and qualitative analyses to generate insights and identify root causes and bottlenecks in the student journey;
• Support the development and monitoring of action plans based on customer feedback;
• Support impact analyses on students related to changes, integrations, or new products;
• Disseminate best practices, perform benchmarking, and identify new tools and technologies related to Customer Experience;
• Prepare reports and deliver presentations for reporting in executive forums.

Relationship Analyst (Mid-level) – Customer Journey & CX Projects

Sales

• Lead the definition and ongoing evolution of the strategic vision for Salesforce Service Cloud and Marketing Cloud platforms, consolidating the needs of the Customer Service and Marketing business units and ensuring technical and business alignment;
• Directly coordinate internal technical teams and vendors responsible for the development, configuration, and maintenance of Salesforce solutions, ensuring delivery capability and technical excellence;
• Provide matrixed guidance and alignment to the Product Owners (POs) for Customer Service and Marketing, ensuring product backlogs are aligned with the platform evolution strategy, defined architecture, and the best practices of the Salesforce CoE;
• Promote and drive experimentation and prototyping initiatives for new Salesforce technologies and features, using the technical team to explore innovative solutions to business challenges;
• Ensure effective integration and collaboration between business teams (led by the POs) and technical teams/vendors, facilitating communication and optimizing the flow of value delivery;
• Establish and uphold architecture, development, and governance standards on Salesforce platforms, serving as the technical guardian for Service Cloud and Marketing Cloud solutions;
• Oversee technical performance of the platforms and the quality of squad deliveries, implementing metrics and processes for continuous improvement of performance and operational efficiency;
• Maintain expertise in the Salesforce ecosystem (Service Cloud, Marketing Cloud, etc.) and market trends, disseminating this knowledge to POs, technical teams, and business units;
• Facilitate management of dependencies, technical risks, and resolution of impediments that affect the deliveries of the Customer Service and Marketing squads;
• Report consolidated progress of innovation initiatives, the technical status of the platforms, and the results achieved to the Salesforce CoE leadership and the Customer Service and Marketing business units;
• Ability to inspire, motivate, and develop technical teams and support the professional growth of POs. Focus on building a collaborative, high-performance environment.
• Ability to understand YDUQS’s business objectives and challenges and translate them into technological solutions that deliver real value to students and business units.
• Excellent verbal and written communication skills, ability to articulate complex ideas clearly to technical and non-technical audiences (POs, leadership), and to negotiate solutions and priorities.
• Ability to identify, analyze, and resolve complex problems, both technical and process-related, effectively and proactively, making data-driven decisions.
• Hands-on attitude, actively seeking opportunities for improvement, innovation, and problem resolution without the need for constant direction.
• Ability to adapt quickly to changing scenarios, priorities, and technologies, maintaining composure and focus under pressure.
• Strong commitment to delivering value, always seeking to optimize efficiency, productivity, and, most importantly, improve the experience for students and business units.

Systems Coordinator – Salesforce

Marketing

• Monitor media budgets, ensuring optimal budget allocation based on performance and potential return (ROI/ROAS);
• Direct partners (performance agency, media outlets and stakeholders) to ensure expected efficiency in acquiring prospective students;
• Oversee execution of paid media campaigns (Google, Meta, LinkedIn, etc.), ensuring performance aligns with acquisition, reach or conversion goals;
• Collaborate with content, CRM and design teams to ensure consistency between messaging, targeting and acquisition strategy objectives;
• Monitor and analyze KPIs daily (CTR, CPC, CPA, CPM, CPL, ROAS, among others), identifying opportunities and making continuous adjustments.

Mid-Level Marketing Analyst — Performance Media

Operations

• Increase student acquisition in assigned markets through strategic, targeted commercial activities;
• Strong communication skills;
• Sales and team management skills;
• Proven ability to close partnerships with companies, schools, and local events;
• Increase market share in assigned territories through targeted commercial work focused on the centers in your portfolio.

Commercial Executive – Partner Operations

Auditor

• Planejar, executar e supervisionar trabalhos de auditoria interna, assegurando conformidade com normas, legislações e regulamentos aplicáveis, bem como com o plano anual de auditoria;
• Avaliar riscos, processos e controles internos, identificando deficiências e propondo recomendações práticas para aumento da eficiência, mitigação de riscos e prevenção de perdas;
• Realizar reuniões de trabalho com gestores e equipes auditadas, compreendendo processos, coletando informações e discutindo causas raiz das deficiências identificadas;
• Elaborar relatórios executivos de auditoria, comunicando achados relevantes, recomendações e planos de ação robustos à gestão e à Alta Administração (Conselhos, Comitês e Diretoria);
• Monitorar a implementação dos planos de ação e recomendações de auditoria, validando a efetividade das medidas de remediação e identificando deficiências não solucionadas;
• Executar testes de auditoria e controles com base em evidências documentais, observações e entrevistas, assegurando independência e objetividade;
• Participar de auditorias especiais, projetos e demandas extraordinárias, apoiando a gestão na análise de riscos emergentes ou situações críticas;
• Colaborar na atualização de metodologias, normas e melhores práticas de auditoria interna, contribuindo para a melhoria contínua da função;
• Acompanhar mudanças em legislações, regulamentações e normas contábeis, assegurando adaptação dos processos internos da organização às novas exigências;
• Desenvolver papéis de trabalho, materiais de planejamento e documentação de auditoria, garantindo rastreabilidade, consistência e qualidade dos registros.

Pessoa Auditora Interna Sênior

• Ensure alignment between the brand's business objectives and media strategies, working integrally with other Marketing areas;
• Ensure that the media strategy rationale is applied to the creative direction and the brand's business plan;
• Develop strategic investment recommendations based on market data, competitor analysis, consumer behavior, and historical results;
• Identify brand growth opportunities through audience studies, research, and competitive analysis;
• Develop strategic media plans (online and offline) in partnership with the internal team and advertising agencies;
• Lead campaign monitoring forums with internal teams, agencies, and strategic partners;
• Ensure alignment between planning, execution, measurement, and reporting/accountability of media investments;
• Evaluate trends, formats, technologies, and innovation opportunities in media, proposing tests and pilot projects aligned with brand objectives;
• Define and monitor metrics for awareness, consideration, and business outcomes, ensuring correct measurement of media contribution across the funnel;
• Conduct critical performance analyses and propose continuous optimizations of strategy, channels, audiences, and investments;
• Prepare and deliver executive presentations for strategic audiences and senior leadership, communicating results, analyses, and recommendations clearly and assertively;
• Lead and develop the team, promoting technical skill development, performance monitoring, and professional growth of team members.

Marketing and Media Coordinator – Brandformance Focus

Compliance

• Support monitoring of regulatory changes and guidance from the Ministry of Education (MEC);
• Analyze and verify data for entry into the official MEC systems;
• Assist in updating the area’s controls and performance indicators;
• Enter and validate information in the e-MEC system, ensuring data quality and compliance;
• Complete protocols and forms related to regulatory processes for Higher Education Institutions (HEIs) and courses;
• Monitor the progress of regulatory processes in the e-MEC system and support deadline tracking;
• Respond to tickets and requests received through the ServiceNow platform, providing support to the involved teams.

Junior Academic Services Analyst – Regulatory Shared Services Center

• Coordinate alignment of communication journeys with the company's main requesting areas, ensuring a clear understanding of needs and greater efficiency in communication execution;
• Lead alignment meetings with Business Units (BUs), interfacing among stakeholders for planning, execution, monitoring, and control of communications;
• Ensure adherence to processes related to communication requests, maintaining organization, standardization, and quality of deliverables;
• Monitor metrics and KPIs related to message sends and the dissemination of communications, proposing continuous improvements to optimize results;
• Develop strategies to reduce send volume, optimize the use of higher-cost channels, and decrease contact rate;
• Ensure agreed deadlines are met and the quality of deliverables produced by areas involved in communications;
• Supervise, coach, and guide the team, overseeing activity execution and promoting high operational performance.