Marketing and Media Coordinator – Brandformance Focus

YDUQS

Marketing Coordinator focusing on brand performance for YDUQS, a leading education company in Brazil. Responsible for media strategies and campaign management.

Posted 6/1/2026full-timeRio de Janeiro • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Ensure alignment between the brand's business objectives and media strategies, working integrally with other Marketing areas;
Ensure that the media strategy rationale is applied to the creative direction and the brand's business plan;
Develop strategic investment recommendations based on market data, competitor analysis, consumer behavior, and historical results;
Identify brand growth opportunities through audience studies, research, and competitive analysis;
Develop strategic media plans (online and offline) in partnership with the internal team and advertising agencies;
Lead campaign monitoring forums with internal teams, agencies, and strategic partners;
Ensure alignment between planning, execution, measurement, and reporting/accountability of media investments;
Evaluate trends, formats, technologies, and innovation opportunities in media, proposing tests and pilot projects aligned with brand objectives;
Define and monitor metrics for awareness, consideration, and business outcomes, ensuring correct measurement of media contribution across the funnel;
Conduct critical performance analyses and propose continuous optimizations of strategy, channels, audiences, and investments;
Prepare and deliver executive presentations for strategic audiences and senior leadership, communicating results, analyses, and recommendations clearly and assertively;
Lead and develop the team, promoting technical skill development, performance monitoring, and professional growth of team members.

Requirements

What you’ll need

Bachelor's degree completed, preferably in Advertising, Marketing, Business Administration, or related fields;
Deep knowledge of the media market, with strong skills to defend strategies and negotiate with media outlets;
Prior experience managing highly complex campaigns and sizable budgets;
Required experience with full-funnel media planning (online and offline);
Required knowledge of full-funnel media metrics;
Deep knowledge of the media market, as well as skills to defend strategies and negotiate with media outlets;
Knowledge of attribution tools (MTA) and/or Marketing Mix Modeling (MMM);
Basic knowledge of Google Analytics (GA4) for traffic and behavior analysis;
Required technical mastery of paid media and programmatic platforms (Google Ads, DV360, Meta, TikTok Ads) to be able to critique and drive improvements;
Proficiency in Microsoft Office, with advanced PowerPoint skills for executive presentations;
Preferred experience leading or providing technical guidance to an agency or in-house team;
Preferred knowledge of Media Research tools (Ibope, Comscore and Ad Intel);
Preferred knowledge of Power BI;
Preferred experience at advertising agencies;
Certifications in the area are desirable;
Experience in the education sector will be a differential.

Benefits

Comp & perks

Scholarships of up to 100% for employees, legal dependents and household members (father, mother and siblings). Up to three simultaneous scholarships allowed;
Health insurance with full subsidy for the employee and partial coverage for family members; employee responsible for co-payments;
Optional dental coverage to support oral health;
Meal allowance or meal voucher with an option to choose based on your needs;
Wellhub or Totalpass for flexible gym options;
Wellz, a platform focused on employees' mental and emotional health offering various types of support, including access to individual online therapy;
Wellness and perks club with a dedicated program and exclusive benefits;
Flexible dress code to promote our diversity;
Life insurance;
Partnership with SESC;
Corporate University on our exclusive portal, Educare;
Growth opportunities — currently more than 60% of positions are filled through internal selection processes;
Birthday day off.

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Hard Skills & Tools

media planningfull-funnel media metricsattribution toolsMarketing Mix ModelingGoogle Analyticspaid mediaprogrammatic platformscampaign managementbudget managementperformance analysis

Soft Skills

strategic thinkingnegotiationcommunicationteam leadershippresentation skillsanalytical skillscollaborationproblem-solvingcritical thinkingperformance monitoring