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About the role
Key responsibilities & impact- Monitor media budgets, ensuring optimal budget allocation based on performance and potential return (ROI/ROAS);
- Direct partners (performance agency, media outlets and stakeholders) to ensure expected efficiency in acquiring prospective students;
- Oversee execution of paid media campaigns (Google, Meta, LinkedIn, etc.), ensuring performance aligns with acquisition, reach or conversion goals;
- Collaborate with content, CRM and design teams to ensure consistency between messaging, targeting and acquisition strategy objectives;
- Monitor and analyze KPIs daily (CTR, CPC, CPA, CPM, CPL, ROAS, among others), identifying opportunities and making continuous adjustments.
Requirements
What you’ll need- Bachelor's degree in Advertising, Marketing, Business Administration or related fields;
- Advanced knowledge of paid media platforms: Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, as well as programmatic media partners;
- Intermediate knowledge of measurement and data tools such as GA4, DV360 and Adobe CDP;
- Advanced skills in Microsoft Office (Excel, PowerPoint and Word);
- Intermediate knowledge of Power BI;
- Advanced experience/knowledge in media planning, revenue tracking and KPI analysis.
Benefits
Comp & perks- Tuition scholarships of up to 100% for employees, legal dependents and household members (father, mother and siblings). Allows up to three simultaneous scholarships;
- Health insurance with full subsidy for the employee and partial coverage for family members, with employee responsible for copayments;
- Optional dental care to support oral health;
- Meal allowance or food voucher with a choice option to suit your needs;
- Wellhub or Totalpass for flexible gym options;
- Wellz, a platform focused on employees' mental and emotional health offering various types of support, including access to individual online therapy;
- Well-being program and benefits club with a dedicated program and exclusive perks;
- Flexible dress code to promote our diversity;
- Life insurance;
- Partnership with SESC;
- Corporate University via our exclusive portal, Educare;
- Growth opportunities — currently more than 60% of vacancies are filled through internal selection processes;
- Birthday day off.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningKPI analysisbudget allocationpaid media campaignsperformance analysisGoogle AdsMeta AdsTikTok AdsLinkedIn Adsprogrammatic media
Soft Skills
collaborationcommunicationstakeholder managementanalytical thinkingproblem-solving