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YDUQS

Mid-Level Marketing Analyst — Performance Media

YDUQS

Marketing Analyst focused on performance media at YDUQS. Overseeing budget allocations and campaign performance for student acquisition.

Posted 6/15/2026full-timeRio de Janeiro • 🇧🇷 BrazilMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
media planningKPI analysisbudget allocationpaid media campaignsperformance analysisGoogle AdsMeta AdsTikTok AdsLinkedIn Adsprogrammatic media
Soft Skills
collaborationcommunicationstakeholder managementanalytical thinkingproblem-solving
Tools & Technologies
GA4DV360Adobe CDPMicrosoft ExcelMicrosoft PowerPointMicrosoft WordPower BI
Industry Keywords
ROIROASCTRCPCCPACPMCPLacquisition strategyperformance agencymedia outlets

About the role

Key responsibilities & impact
  • Monitor media budgets, ensuring optimal budget allocation based on performance and potential return (ROI/ROAS);
  • Direct partners (performance agency, media outlets and stakeholders) to ensure expected efficiency in acquiring prospective students;
  • Oversee execution of paid media campaigns (Google, Meta, LinkedIn, etc.), ensuring performance aligns with acquisition, reach or conversion goals;
  • Collaborate with content, CRM and design teams to ensure consistency between messaging, targeting and acquisition strategy objectives;
  • Monitor and analyze KPIs daily (CTR, CPC, CPA, CPM, CPL, ROAS, among others), identifying opportunities and making continuous adjustments.

Requirements

What you’ll need
  • Bachelor's degree in Advertising, Marketing, Business Administration or related fields;
  • Advanced knowledge of paid media platforms: Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, as well as programmatic media partners;
  • Intermediate knowledge of measurement and data tools such as GA4, DV360 and Adobe CDP;
  • Advanced skills in Microsoft Office (Excel, PowerPoint and Word);
  • Intermediate knowledge of Power BI;
  • Advanced experience/knowledge in media planning, revenue tracking and KPI analysis.

Benefits

Comp & perks
  • Tuition scholarships of up to 100% for employees, legal dependents and household members (father, mother and siblings). Allows up to three simultaneous scholarships;
  • Health insurance with full subsidy for the employee and partial coverage for family members, with employee responsible for copayments;
  • Optional dental care to support oral health;
  • Meal allowance or food voucher with a choice option to suit your needs;
  • Wellhub or Totalpass for flexible gym options;
  • Wellz, a platform focused on employees' mental and emotional health offering various types of support, including access to individual online therapy;
  • Well-being program and benefits club with a dedicated program and exclusive perks;
  • Flexible dress code to promote our diversity;
  • Life insurance;
  • Partnership with SESC;
  • Corporate University via our exclusive portal, Educare;
  • Growth opportunities — currently more than 60% of vacancies are filled through internal selection processes;
  • Birthday day off.