Junior Acquisition Analyst – Copywriting/Copywriter

YDUQS

Junior Analyst in Copywriting for educational campaigns at YDUQS. Creating and optimizing content for various channels while collaborating with other teams to enhance effectiveness.

Posted 6/15/2026full-timeRio de Janeiro • 🇧🇷 BrazilJuniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

copywritingpersuasive writingA/B testingcommunication triggersconversion-focused communicationcontent creationcontent optimization

Soft Skills

written communicationadaptabilitycollaborationinnovationattention to detail

Tools & Technologies

email marketingWhatsAppSMSeBooksAI tools

Certifications & Qualifications

Bachelor’s degree in Social CommunicationBachelor’s degree in AdvertisingBachelor’s degree in MarketingBachelor’s degree in JournalismBachelor’s degree in Languages/Literature

Industry Keywords

acquisition campaignsbrand strategycandidate journeyconsumer behaviorcommunication benchmarks

About the role

Key responsibilities & impact

Create and edit copy for acquisition campaigns across multiple channels, including email marketing, WhatsApp, SMS, eBooks, etc., ensuring alignment with brand strategy, campaign goals, and conversion objectives;
Develop performance-focused copy, applying communication triggers, persuasive writing techniques, and tailoring tone and language for different audiences, regions, and products;
Support the design and evolution of campaigns, proposing continuous improvements based on A/B tests, results, and audience behavior;
Create scripts, messaging, and communication guidelines for sales operations, customer service, and candidate relationship channels;
Collaborate with design, sales, operations, and performance teams to ensure integrated, regionalized, and results-driven campaigns;
Monitor market trends, consumer behavior, and communication benchmarks to introduce innovation and new approaches to acquisition campaigns;
Ensure consistency across all touchpoints in the candidate journey, maintaining clarity, agility, and a candidate-focused experience.

Requirements

What you’ll need

Bachelor’s degree in Social Communication, Advertising, Marketing, Journalism, Languages/Literature, or related fields;
Excellent written communication, with strong command of grammar, spelling, and the ability to adapt language for different channels and audiences;
Knowledge of copywriting techniques, persuasive writing, and conversion-focused communication aimed at lead generation;
Familiarity with AI tools applied to content creation and optimization.

Benefits

Comp & perks

Tuition scholarships up to 100% for employees, legal dependents, and household members (parents and siblings). Up to three simultaneous scholarships allowed;
Health insurance fully subsidized for the employee and partially subsidized for their family, with the employee responsible for copayments;
Optional dental plan to support oral health;
Meal allowance or food voucher with the option to choose according to your needs;
Wellhub or Totalpass for flexible gym access options;
Wellz, a platform focused on employees' mental and emotional health, offering various types of support, including access to individual online therapy;
Well-being and benefits club with a dedicated program and exclusive discounts;
Flexible dress code to promote our diversity;
Life insurance;
Partnership with SESC;
Corporate University available on our exclusive portal, Educare;
Growth opportunities — currently more than 60% of positions are filled through internal selection processes.