Product Marketing

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
• Serves the team as a leader and influences complex multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Senior Marketing Lead – Treasury Management, Payment Product Marketing

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials
• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams
• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early
• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities
• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content
• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time
• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs
• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

• Owns the strategy and execution of how we bring our products to market and communicate our value to customers.
• Leads positioning and go-to-market efforts across Shippo's platform.
• Operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo.
• Drives meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception.
• Collaborates with cross-functional teams to ensure new capabilities translate into measurable customer and business outcomes.
• Defines and tracks success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy.
• Helps build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows.

Senior Product Marketing Manager

• Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence.
• Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible.
• Run the lifecycle and email program. Map campaigns to the user journey so every message has a job, from the first consumer email through repeat civic action.
• Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations.
• Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity.
• Measure what matters. Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking.
• Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people.
• Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input.
• Make everything shareable. Treat every piece of content as a referral surface and turn each story leaving the platform into a measurable acquisition unit.
• Run the user-generated content motion. Capture the social proof communities already produce, amplify what works, and feed that signal back into product.
• Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step.
• Own the support experience. Lead the user and leader support experience and its transition from contractors to in-house by the end of Q3.
• Manage customer success. Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead.
• Build self-service. Stand up the help content, FAQs, and resource pages that scale support without scaling headcount one-for-one.
• Close the loop with the product. Turn recurring user friction into prioritized product and content fixes so support sharpens the roadmap instead of just absorbing volume.
• Set the bar for coverage and quality. Establish support standards that hold as the platform opens to self-service and the user base grows.
• Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead.
• Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next.

Director of Growth – Product Marketing

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging.
• Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths.
• Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging.
• Support pricing, packaging, and strategic planning discussions with market insight and customer perspective.
• Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption.
• Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications.
• Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets.
• Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials.
• Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively.
• Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy.
• Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance.
• Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

Senior Product Marketing Manager, Acceleration Business

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Own and execute go-to-market strategy for Tanium Atlas and AI-powered automation and governance solutions within the Autonomous IT platform
• Develop clear, differentiated messaging and positioning that translates complex AI capabilities into compelling customer value
• Act as a strong voice of the customer—engaging directly with users, prospects, and the market to inform messaging, shape POV, and influence product direction
• Build and scale a high-impact content engine, including thought leadership, sales assets, technical content, and external-facing narratives
• Partner with product management, sales, and marketing to support product launches, campaigns, and field enablement
• Develop sales plays and use cases that clearly articulate how customers can adopt and realize value from Atlas
• Drive market and competitive intelligence, identifying trends, buyer needs, and differentiated opportunities in the AI and endpoint management landscape
• Collaborate cross-functionally to gather feedback, refine positioning, and continuously improve go-to-market effectiveness
• Support and present to customers, partners, and internal stakeholders to build awareness, credibility, and adoption

Senior Product Marketing Manager – AI Core Services

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Own and execute go-to-market strategy for the Tanium Autonomous IT Platform (platform services and capabilities), including messaging, launches, enablement, and adoption programs
• Develop clear, differentiated messaging and positioning that translates complex platform capabilities into compelling customer value (IT operations, security, and executive audiences)
• Act as a strong voice of the customer — engaging directly with users, prospects, and the market to inform messaging, shape POV, and influence product direction
• Build and scale a high-impact content engine, including platform narratives, thought leadership, sales assets, technical content, and external-facing stories
• Partner with product management and engineering to define and communicate platform strategy, packaging, and roadmap themes with crisp narratives and proof points
• Partner with sales and enablement to create sales plays and platform use cases that show how customers adopt and realize value from the platform across teams and environments
• Drive market and competitive intelligence across endpoint management, security, and platform ecosystems; identify trends, buyer needs, and differentiated opportunities
• Collaborate cross-functionally with Product, Sales, CS, and Marketing to gather feedback, refine positioning, and continuously improve go-to-market effectiveness
• Support and present to customers, partners, and internal stakeholders to build awareness, credibility, and adoption

Senior Product Marketing Manager – Platform

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• Own the overall marketing strategy for Unit 42
• Lead positioning for Unit 42
• Deliver world-class thought leadership
• Work closely with direct reports to develop marketing plans
• Establish clear and consistent marketing performance metrics
• Communicate metrics across company leadership
• Recognize new market opportunities
• Collaborate with sales leadership to amplify Unit 42 value props

Senior Director, Product Marketing – Unit 42

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Own and evolve our narrative for public sector
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP
• Partner with the platform team to deliver product launches and releases to regulated audiences
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

Product Marketing Manager – Regulated Industries

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth.
• Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs.
• Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress.
• Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards.
• Own the administration and optimization of GTM tools, ensuring the team has the right tech to win.
• Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel.
• Own the monthly workforce and incentive planning process to identify short-term staffing gaps and mid-term hiring needs.
• Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness.

Product Marketing jobs in Virginia

See all jobs on JobTailor

Senior Marketing Lead – Treasury Management, Payment Product Marketing

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

Director of Growth – Product Marketing

Senior Product Marketing Manager, Acceleration Business

Senior Product Marketing Manager

Senior Product Marketing Manager – AI Core Services

GTM Enablement Manager

Senior Product Marketing Manager – Platform

Product Marketing Manager

Senior Manager, Product Marketing

Senior Director, Product Marketing – Unit 42

Director, Enterprise Product Marketing

Product Marketing Manager – Regulated Industries

Product Marketing Manager

Senior Manager, Go-To-Market Operations, Sales Tools