Product Marketing

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• Own the overall marketing strategy for Unit 42
• Lead positioning for Unit 42
• Deliver world-class thought leadership
• Work closely with direct reports to develop marketing plans
• Establish clear and consistent marketing performance metrics
• Communicate metrics across company leadership
• Recognize new market opportunities
• Collaborate with sales leadership to amplify Unit 42 value props

Senior Director, Product Marketing – Unit 42

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Own and evolve our narrative for public sector
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP
• Partner with the platform team to deliver product launches and releases to regulated audiences
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

Product Marketing Manager – Regulated Industries

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth.
• Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs.
• Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress.
• Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards.
• Own the administration and optimization of GTM tools, ensuring the team has the right tech to win.
• Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel.
• Own the monthly workforce and incentive planning process to identify short-term staffing gaps and mid-term hiring needs.
• Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness.

Senior Manager, Go-To-Market Operations, Sales Tools

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites.
• Define how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product features.
• Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders).
• Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications.
• Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption.
• Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy.
• Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights.
• Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions.
• Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning.
• Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites.
• Support GTM strategy for AI-specific launches in coordination with suite PMMs.
• Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions.
• Build AI-focused sales plays that help field teams lead with AI as a platform differentiator.
• Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets.
• Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefs.
• Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate? Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead.
• Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC).
• Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership.
• Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks.
• Create L1-L3 AI enablement content – executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluators.
• Own AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positioned.
• Build demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenarios.

Product Marketing Specialist

• Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
• Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
• Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
• Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
• Apply AI and machine learning–driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

Senior Product Marketing Advisor – Marketing Solutions

• Drive the creation of payer-specific marketing materials, including Payer snapshots/one pagers, templates, and internal documents. Maintain a deep knowledge of products ensuring all materials accurately reflect payer product features and value-based care terms.
• Serve as the primary owner for a portfolio of payer products and specialized payer projects, managing timelines and deliverables from contract signature to in-market activation.
• Partner closely with internal teams including Strategy, Performance, Sales, Marketing, and Market P&L to ensure product readiness, team alignment, and growth targets are met.
• Report on product and campaign performance, synthesize data into actionable insights, and provide recommendations for product enhancement or promotional adjustments.
• Other duties as assigned

Payer GTM Specialist

• Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels
• Coordinate cross-functional teams to execute product launches successfully and drive adoption
• Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape
• Utilize market insights to inform product development strategies and ensure alignment with market demands
• Develop pricing strategies that maximize product profitability while remaining competitive in the market
• Determine optimal product placement strategies to reach target customers effectively
• Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion
• Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement
• Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs
• Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing
• Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization
• Collaborate with sales teams, audience marketers, product managers, and customer support to gather insights and feedback for product development
• Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions
• Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively
• Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards
• Make data-driven decisions based on market research, customer insights, and business goals
• Develop long-term strategic plans for product marketing that align with the company's overall objectives
• Stay informed about emerging technologies and industry trends that impact product marketing
• Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation

Senior Product Marketing Manager, Regional Product Marketing - Americas

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• Develop and lead go-to-market strategies for Macmillan Learning's discipline-specific solutions.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure discipline solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's solutions in the discipline markets they cover.
• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform campaign strategies, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.
• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research in conjunction with Performance Marketing, LSR, and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.
• Partners closely with Field Marketing, product team, and sales manager to create standardized sales tools, training, and insights that reinforce product value that excite existing customers and help win new business.
• Create and deliver impactful templates for sales presentations, sales battlecards, product positioning guides, product comparison guides, and competitive intelligence, that can be easily customized for specific disciplines while ensuring materials are aligned with marketing strategies and responsive to market needs.

Senior Product Marketing Manager – Discipline Verticals

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• Develop insight-driven Customer Marketing strategies and campaigns
• Lead launches of several large and complex marketing initiatives and campaigns
• Help drive more and optimized usage of key Martech platforms
• Work cross-functionally with a variety of partners
• Write clear and concise test documents and test plans
• Manage creative development to ensure marketing is on-brand and high quality
• Analyze customer behavior data to identify opportunities and optimal segments

Senior Associate, Marketing – Creative Excellence, GTM

• Provide specialist Data 360 product & implementation expertise to help position, scope, schedule, and resource Data 360 Professional Services engagements, including for both customer-funded and ARI/SWE funded engagements
• Partner and build strong relationships with License Sales and Professional Services OU counterparts to educate on the positioning and representation of our Services offerings
• Engage customers, including C-Level, using a consultative selling approach that positions Salesforce and yourself as a long-term trusted advisor relationship
• Use industry expertise and business insight to understand customer motivation, business drivers, strategic goals and desired business outcomes
• Create a compelling vision and clearly communicate our transformative solutions with the goal of generating significant success and business value from a customer's investment
• Continuously explore opportunities with existing customers regarding ‘add on’ services
• Contribute to the development of internal methodologies and standardized approaches for use across Services OUs and other regional Practices
• Meet individual Services KSOs (Key Strategic Objectives), including individual utilization and individual Services bookings influenced
• Flexibility to travel across other North American locations (typically 10%-25% per quarter)

Data Excellence & AI Practice Director, Data 360 GTM Specialist

• Own messaging and enablement for the Investigations pillar and Prefill solutions within SRG.
• Drive go-to-market efforts and product launches for SRG Investigations and Prefill solutions, including core product marketing deliverables such as Ideal Customer Profiles (ICPs), buyer personas, messaging frameworks, and sales enablement assets.
• Translate complex product capabilities into clear, value-driven positioning and messaging aligned to customer challenges, common use cases, and buyer motivations across customer- and seller-facing touchpoints.
• Partner cross-functionally with Product Management, Strategy, and Marketing to align go-to-market efforts to roadmap and business priorities.
• Lead sales enablement efforts and deliver seller trainings.
• Bring clarity, structure, and direction to an environment with high ambiguity and evolving inputs.
• Lead through influence, aligning stakeholders and establishing best-in-class standards across a dynamic organization.

Product Marketing Manager – Specialized Risk Group

• Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement.
• Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations
• Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals
• Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers’ value-based care contract terms which are relevant and desirable to primary care providers
• Report on campaign performance (i.e contract signature, in-market activation, and ongoing growth measurement, drawing evidence-based insights and recommendations
• Other duties as assigned

Senior Specialist, Payer GTM

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

• Provide specialist Data 360 product & implementation expertise to help position, scope, schedule, and resource Data 360 Professional Services engagements
• Partner and build strong relationships with License Sales and Professional Services OU counterparts
• Engage customers, including C-Level , using a consultative selling approach
• Use industry expertise and business insight to understand customer motivation, business drivers, strategic goals and desired business outcomes
• Create a compelling vision and clearly communicate our transformative solutions
• Continuously explore opportunities with existing customers regarding ‘add on’ services
• Contribute to the development of internal methodologies and standardized approaches
• Meet individual Services KSOs (Key Strategic Objectives)

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