Senior Product Marketing Manager, Acceleration Business

Riverbed Technology

Senior Product Marketing Manager translating product strategy into messaging and go-to-market plans at Riverbed. Leading cross-functional collaboration for product launches and sales enablement initiatives.

Posted 6/19/2026full-timeRemote • Massachusetts, North Carolina, Texas, Virginia • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging.
Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths.
Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging.
Support pricing, packaging, and strategic planning discussions with market insight and customer perspective.
Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption.
Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications.
Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets.
Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials.
Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively.
Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy.
Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance.
Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

Requirements

What you’ll need

8+ years of experience in product marketing, product management, or a related go-to market role within networking, SaaS, or enterprise technology.
Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions.
Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences.
Experience partnering cross-functionally with Product, Sales, Demand Gen, Communications, and executive stakeholders.
Strong understanding of go-to-market planning, portfolio storytelling, and content development across the buyer journey.
Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks.
Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions.
Exceptional written and verbal communication skills with the ability to influence across teams and levels.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Self-starter with high ownership, sound judgment, and the ability to drive outcomes independently.

Benefits

Comp & perks

Flexible workplace policies
Employee resource groups
Learning and development resources
Career progression pathways
Community engagement initiatives
Global employee wellness programs
Health insurance
Retirement plans

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingproduct managementgo-to-market planningcontent developmentsales enablementcompetitive differentiationmarket insightanalytical mindsetportfolio storytellingmessaging frameworks

Soft Skills

written communicationverbal communicationinfluenceproject managementorganizational skillsself-starterownershipsound judgmentstrategic mindsetability to manage priorities