Senior Marketing Lead – Treasury Management, Payment Product Marketing

PNC

Senior Marketing Lead at PNC managing treasury management and payment product marketing strategies for B2B solutions. Leading multi-channel marketing plans and collaborating with cross-functional teams.

Posted 7/10/2026full-timePhiladelphia • North Carolina, Pennsylvania, Texas, Virginia • 🇺🇸 United StatesSenior💰 $91,000 - $202,800 per yearWebsite

About the role

Key responsibilities & impact

Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
Serves the team as a leader and influences complex multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

What you’ll need

Strong knowledge of treasury management, commercial payments, financial technology, or related B2B financial services solutions
Demonstrated experience in driving go-to-market strategies for B2B payments solutions, ensuring alignment between product priorities, sales objectives, client needs, and marketing investments
Roles at this level typically require a university / college degree
Higher level education such as a Masters degree, PhD, or certifications is desirable
Industry relevant experience is typically 8+ years.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Strategic Marketing PlanningCustomer Acquisition StrategiesData AnalysisValue Proposition DevelopmentBudget Management

Soft Skills

LeadershipInfluencingCollaborationAdaptabilityConsensus Building

Certifications

Relevant CertificationsAdvanced Degree (Masters, PhD)