Director of Growth – Product Marketing

Stand Together

Director of Growth & Product Marketing leading engagement for Be The People initiative. Responsible for platform growth, content, and user support across multiple audiences.

Posted 6/23/2026full-timeRemote • Virginia • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence.
Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible.
Run the lifecycle and email program. Map campaigns to the user journey so every message has a job, from the first consumer email through repeat civic action.
Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations.
Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity.
Measure what matters. Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking.
Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people.
Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input.
Make everything shareable. Treat every piece of content as a referral surface and turn each story leaving the platform into a measurable acquisition unit.
Run the user-generated content motion. Capture the social proof communities already produce, amplify what works, and feed that signal back into product.
Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step.
Own the support experience. Lead the user and leader support experience and its transition from contractors to in-house by the end of Q3.
Manage customer success. Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead.
Build self-service. Stand up the help content, FAQs, and resource pages that scale support without scaling headcount one-for-one.
Close the loop with the product. Turn recurring user friction into prioritized product and content fixes so support sharpens the roadmap instead of just absorbing volume.
Set the bar for coverage and quality. Establish support standards that hold as the platform opens to self-service and the user base grows.
Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead.
Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next.

Requirements

What you’ll need

A track record of owning a funnel end-to-end: acquisition, conversion, onboarding, and retention, with the data discipline to prove what worked.
Experience in product marketing, growth, or lifecycle marketing on a consumer or community-facing platform.
Strong content and editorial judgment — you can set brand voice, edit for impact, and tell the difference between a story that converts and one that fills space.
People leadership across content and customer-facing functions, with a track record of developing a small team to high output.
Comfort building in a fast-moving v1 environment where the loop is weekly and the roadmap is still forming.
Fluency with the modern growth and analytics stack, including event-based instrumentation, lifecycle tooling, and SEO/GEO — enough to partner credibly with product and engineering.
Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Benefits

Comp & perks

Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

acquisitionconversiononboardingretentionproduct marketinggrowth marketinglifecycle marketingSEOGEOevent-based instrumentation

Soft Skills

content judgmenteditorial judgmentpeople leadershipteam developmentadaptabilitycommunicationcollaborationproblem-solvingcreativitystrategic thinking