Senior Product Marketing Manager

Shippo

Senior Product Marketing Manager managing product launches and market strategy for Shippo, a logistics technology solution. Collaborating across teams to drive product adoption and business outcomes globally.

Posted 6/24/2026full-timeRemote • Hawaii, Nevada, New Mexico, Ohio, Oregon, Virginia, West Virginia • 🇺🇸 United StatesSenior💰 $157,000 - $212,000 per yearWebsite

About the role

Key responsibilities & impact

Owns the strategy and execution of how we bring our products to market and communicate our value to customers.
Leads positioning and go-to-market efforts across Shippo's platform.
Operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo.
Drives meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception.
Collaborates with cross-functional teams to ensure new capabilities translate into measurable customer and business outcomes.
Defines and tracks success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy.
Helps build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows.

Requirements

What you’ll need

6–8+ years of product marketing experience in B2B SaaS or an adjacent complex-operations B2B category.
Proven track record of independently owning and executing go-to-market strategy for complex, multi-audience products.
Deep experience leading product launches and GTM initiatives end-to-end, with demonstrated impact on adoption, pipeline, or revenue outcomes.
Experience leading customer research programs, competitive intelligence efforts, and translating market insight into strategic positioning and product direction.
Exceptional written and verbal communication skills, including the ability to develop executive-level narratives, market presentations, and cross-functional alignment materials.
Strong cross-functional leadership skills with demonstrated ability to influence without authority across Product, Growth, Sales, and senior stakeholders.
Demonstrated ability to drive product adoption, activation, and feature usage at a strategic level—not just through individual campaigns but through cohesive, insight-driven programs.
Comfort operating with high autonomy in a fast-moving, high-growth environment with multiple audiences and product surfaces.
Experience marketing AI, automation, or agentic products is strongly preferred.
Experience marketing developer or API products is a strong plus. Bonus Experience Direct experience in e-commerce, logistics, or shipping technology a plus.

Benefits

Comp & perks

Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
Pets coverage is also available!
Take-as-much-as-you-need vacation policy & flexible working hours
One week-long company wide winter slow down
3 Volunteer Days Off (VTOs)
WFH stipend to set up your home office
Charity donation match up to $100
Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategyproduct launchescustomer researchcompetitive intelligenceadoption metricspipeline metricsrevenue outcomesAI marketingAPI marketing

Soft Skills

written communicationverbal communicationcross-functional leadershipinfluence without authoritystrategic thinkingcollaborationautonomyadaptabilitynarrative developmentpresentation skills