Director, Enterprise Product Marketing

Instacart

Director of B2B Enterprise Product Marketing transforming the grocery industry at Instacart. Overseeing go-to-market strategy and leading product marketing efforts across multiple channels to drive adoption.

Posted 6/9/2026full-timeRemote • California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington • 🇺🇸 United StatesLead💰 $202,000 - $255,500 per yearWebsite

About the role

Key responsibilities & impact

A unified go-to-market strategy for the enterprise platform
A differentiated market presence for Instacart's enterprise solutions
A high-performing, respected product marketing team
A sales pipeline meaningfully moved by marketing
A global market entry foundation with regional strategies

Requirements

What you’ll need

10+ years of B2B marketing experience at a SaaS company
People management experience
Proven ability to build and execute full-scale, multi-channel B2B campaigns
Strong written and verbal communication skills
Experience developing effective positioning and messaging frameworks
Ability to manage multiple high-stakes projects simultaneously
High proficiency with Google Slides

Benefits

Comp & perks

Flexible work arrangements
New hire equity grant
Annual refresh grants
Market-competitive compensation

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingmulti-channel campaignspositioning frameworksmessaging frameworks

Soft Skills

people managementwritten communicationverbal communicationproject management