Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Develops and implements marketing plan in conjunction with Sales and relevant Business Lines.
• Prepares business plans focused on business development for US market.
• Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans.
• Evaluates and shares customer research, market conditions and competitor data.
• Partner with product sales, product management, segment marketing, marketing communications, marketing and sales leaders among others to develop customer solutions.
• Specifically, responsible for the development of marketing strategies, key value proposition messages and associated content for marketing collateral, presentations, web content, digital sales applications, customer references, sales kits, etc.
• Defines prioritized customer conversion targets and owns follow-up to ensure integration goals are met.
• Provides input to segment marketing on go-to-market strategies, content, sales enablement, and digital tools.
• Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies.
• Provides support and recommendations for campaign strategies and related communications.
• Leads and manages commercialization efforts of multiple programs, including VOC and product launches.
• Coordinates with product management team, providing market and customer needs to maximize product and price positioning.
• Builds and sustains relationships with launch partners and end-users.
• Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales.
• Provides product, application and technical support to Sales.
• Drives strong relationships with new and existing customers, in partnership with Sales, to ensure ongoing customer satisfaction.
• Serves as the leader for ‘voice of customer’ for the assigned product lines into the manufacturing facilities and business lines.
• Develops and implements product support and product training to ensure high customer satisfaction.
• Drives continuous improvement on Net Promoter Scoring.

Product Marketing Manager, ANSI Grid Components

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
• Serves the team as a leader and influences complex multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Senior Marketing Lead – Treasury Management, Payment Product Marketing

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Provide product marketing support by leading and managing content creation and maintenance for TIAA Retirement Solutions investment products.
• Responsible for product messaging, positioning and execution of marketing strategic campaigns in partnership with Marketing and Distribution colleagues.
• Manage seamless product launches by executing go-to-market plans, including developing campaigns and creating content deliverables.
• Develop strong working relationships with Product, Distribution, Marketing, Law, Compliance, and Sales Enablement partners.

• Lead the marketing strategy and execution for one or more core solution segments
• Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics
• Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories
• Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks
• Partner with Product Management, Sales, and Value Stream leaders
• Structure quantitative analyses of product and account performance
• Support analyst relations, PR, and industry events

Product Marketer, Mainframe Software Division

• Support go-to-market strategy and execution for athenaOne’s Value Based Care capabilities
• Collaborate with cross-functional teams (Product, Marketing, Sales, Service delivery)
• Author supporting content including website copy, datasheets, pitch decks, and customer stories
• Conduct competitive analysis for positioning and messaging strategies

Product Marketing Manager – Value Based Care

• Collaborate on the commercial GTM strategy and execution for new offerings and features
• Develop internal and external messaging, content and communications for offering/feature launches or updates
• Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns
• Craft effective positioning and messaging based on target audience insights and pain points
• Maintain and update product positioning and messaging in alignment with our release cadence
• Monitor market trends to identify differentiation points for the product portfolio
• Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Patient Engagement solution and new product offerings
• Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages

• Support the development, qualification and execution of analytical methods for vaccines
• Perform pharmaceutical development and successful GMP release
• Develop product specific release and characterization methods
• Qualify methods for product release and clinical lot characterization
• Collaborate with other development teams and document GMP activities

Associate Scientist/Engineer 1, Analytics

• Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
• Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
• Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
• Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
• Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery
• Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
• Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
• Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
• Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging.
• Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths.
• Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging.
• Support pricing, packaging, and strategic planning discussions with market insight and customer perspective.
• Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption.
• Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications.
• Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets.
• Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials.
• Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively.
• Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy.
• Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance.
• Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

Senior Product Marketing Manager, Acceleration Business

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

Senior Product Marketing Manager

• Own and execute go-to-market strategy for Tanium Atlas and AI-powered automation and governance solutions within the Autonomous IT platform
• Develop clear, differentiated messaging and positioning that translates complex AI capabilities into compelling customer value
• Act as a strong voice of the customer—engaging directly with users, prospects, and the market to inform messaging, shape POV, and influence product direction
• Build and scale a high-impact content engine, including thought leadership, sales assets, technical content, and external-facing narratives
• Partner with product management, sales, and marketing to support product launches, campaigns, and field enablement
• Develop sales plays and use cases that clearly articulate how customers can adopt and realize value from Atlas
• Drive market and competitive intelligence, identifying trends, buyer needs, and differentiated opportunities in the AI and endpoint management landscape
• Collaborate cross-functionally to gather feedback, refine positioning, and continuously improve go-to-market effectiveness
• Support and present to customers, partners, and internal stakeholders to build awareness, credibility, and adoption

Senior Product Marketing Manager – AI Core Services

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Own and execute go-to-market strategy for the Tanium Autonomous IT Platform (platform services and capabilities), including messaging, launches, enablement, and adoption programs
• Develop clear, differentiated messaging and positioning that translates complex platform capabilities into compelling customer value (IT operations, security, and executive audiences)
• Act as a strong voice of the customer — engaging directly with users, prospects, and the market to inform messaging, shape POV, and influence product direction
• Build and scale a high-impact content engine, including platform narratives, thought leadership, sales assets, technical content, and external-facing stories
• Partner with product management and engineering to define and communicate platform strategy, packaging, and roadmap themes with crisp narratives and proof points
• Partner with sales and enablement to create sales plays and platform use cases that show how customers adopt and realize value from the platform across teams and environments
• Drive market and competitive intelligence across endpoint management, security, and platform ecosystems; identify trends, buyer needs, and differentiated opportunities
• Collaborate cross-functionally with Product, Sales, CS, and Marketing to gather feedback, refine positioning, and continuously improve go-to-market effectiveness
• Support and present to customers, partners, and internal stakeholders to build awareness, credibility, and adoption

Senior Product Marketing Manager – Platform

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Develops the direction and strategy of a large product or multiple products within the business unit
• Applies expert industry acumen to differentiate products from the competition
• Develops overall PM strategy, direction and roadmaps
• Sets pricing and licensing strategies to drive market success and revenue growth
• Proactively identifies product challenges and uses performance data to refine focus areas
• Participates in solving business challenges by partnering with cross-functional leaders (Engineering, Marketing, Sales, Support)
• Can lead cross-functional or organizational projects
• Uses expertise on business insight to negotiate and influences leaders internally and externally
• Serves as a thought leader and communicates the product portfolio lifecycle and company strategy
• Responsible for strategic management across multiple divisions and for the leadership of a team of senior managers and directors

Senior Director, Product Marketing

• Develop clear and compelling product positioning that highlights the value of HPE Morpheus
• Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives
• Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials
• Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides
• Work closely with customer success teams to identify, track, and showcase customer success stories

Product Marketing Specialist

• Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
• Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
• Lead work across functional teams and creative agencies to achieve marketing objectives
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

• Represent global divisions in the country to drive sales and market growth.
• Oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products.
• Define, plan, and ensure the implementation of product marketing strategies in line with global product strategy.
• Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs.
• Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross-functional execution with sales, CX, and communications teams.
• Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability.
• Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi-program commercialization efforts with launch partners and third-party representatives.

Product Marketing jobs in North Carolina

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Product Marketing Manager

Product Marketing Manager, ANSI Grid Components

Senior Marketing Lead – Treasury Management, Payment Product Marketing

Product Marketing Manager

Product Marketing

Product Marketer, Mainframe Software Division

Product Marketing Manager – Value Based Care

Product Marketing Manager

Associate Scientist/Engineer 1, Analytics

Product Marketing

Senior Product Marketing Manager, Acceleration Business

Senior Product Marketing Manager

Senior Product Marketing Manager – AI Core Services

GTM Enablement Manager

Senior Product Marketing Manager – Platform

Product Marketing Manager

Senior Director, Product Marketing

Product Marketing Specialist

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

Product Marketing Manager – Load Centers, Meter Combos, Surge Protective Devices