Product Marketing

TIAA

Product Marketing Specialist responsible for marketing strategy and content for TIAA Retirement Solutions. Executing campaigns to acquire, develop, and retain clients with multi-faceted deliverables.

Posted 7/8/2026full-timeVirtual • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $41 - $55 per hourWebsite

About the role

Key responsibilities & impact

Provide product marketing support by leading and managing content creation and maintenance for TIAA Retirement Solutions investment products.
Responsible for product messaging, positioning and execution of marketing strategic campaigns in partnership with Marketing and Distribution colleagues.
Manage seamless product launches by executing go-to-market plans, including developing campaigns and creating content deliverables.
Develop strong working relationships with Product, Distribution, Marketing, Law, Compliance, and Sales Enablement partners.

Requirements

What you’ll need

3+ years of experience in marketing, ideally within financial services
Working knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b)); TIAA contract knowledge a plus
Strong communication skills (oral and written)
Excellent project management and communications skills
Collaborative content creator adept at building effective partnerships at varying levels of the organization
Ability to manage multiple projects.

Benefits

Comp & perks

Equal Opportunity Employer
Drug-free workplace
Accessibility support for applicants with disabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content CreationProject ManagementProduct MessagingMarketing Campaign ExecutionGo-To-Market PlansFixed Annuities KnowledgeVariable Annuities KnowledgeRetirement Plan Industry Knowledge403(b) KnowledgeTIAA Contract Knowledge

Soft Skills

Strong Communication SkillsCollaborative Content CreatorRelationship BuildingEffective Partnership DevelopmentAbility to Manage Multiple Projects