Product Marketing Manager – Load Centers, Meter Combos, Surge Protective Devices

ABB

Driving marketing strategy and overseeing sales activities for ABB's product lines in the US. Representing global divisions to ensure product marketing alignment with market needs.

Posted 6/5/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Represent global divisions in the country to drive sales and market growth.
Oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products.
Define, plan, and ensure the implementation of product marketing strategies in line with global product strategy.
Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs.
Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross-functional execution with sales, CX, and communications teams.
Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability.
Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi-program commercialization efforts with launch partners and third-party representatives.

Requirements

What you’ll need

BS/BA required in marketing, business, engineering, or relevant field.
MBA preferred; 8+ years of experience in sales/marketing/product management/product marketing or relevant industry required
Ability to lead and drive initiatives through a complex, matrixed organization; strong analysis and problem-solving skills required; strong internal and external communication skills both written and verbal required
Experience with customer relations via service, visits, relationships, etc. preferred
Experience in developing inventory strategies to meet customer demand preferred; ability to perform competitive analysis required
Candidates must already have work authorization that would permit them to work for ABB in the US.

Benefits

Comp & perks

Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid.
Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement 401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
11 paid holidays.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales strategymarket growthcompetitive analysisinventory strategiesbudget oversightbusiness plansforecastingvalue propositionscommercialization

Soft Skills

leadershipproblem-solvingcommunicationanalysiscross-functional collaborationcustomer relationstrainingguidanceinitiative drivingrelationship building

Certifications

BS/BA in marketingBS/BA in businessBS/BA in engineeringMBA