Product Marketing Manager

athenahealth

Product Marketing Manager for athenaOne’s Patient Engagement solution, supporting go-to-market strategy and execution. Collaborating with Product, Marketing, Sales, and Service delivery teams to enhance product positioning.

Posted 6/23/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $161,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate on the commercial GTM strategy and execution for new offerings and features
Develop internal and external messaging, content and communications for offering/feature launches or updates
Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns
Craft effective positioning and messaging based on target audience insights and pain points
Maintain and update product positioning and messaging in alignment with our release cadence
Monitor market trends to identify differentiation points for the product portfolio
Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Patient Engagement solution and new product offerings
Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages

Requirements

What you’ll need

Bachelor's degree in marketing, business administration, or a related field
5+ years of experience in Product Marketing focusing in Patient Engagement
Experience in healthcare, health tech, or similarly regulated environments preferred
Proven track record of bringing products to market and supporting sales initiatives
Strong project management skills
Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders
Exceptional communication and interpersonal skills
Results-oriented mindset focused on achieving targets and driving business outcomes
Ability to thrive in a fast-paced environment

Benefits

Comp & perks

Health and financial benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingdemand generationcompetitive analysispositioningmessagingmarket trends analysisproject managementcustomer messagingcontent developmenthealthcare marketing

Soft Skills

communicationinterpersonal skillsresults-oriented mindsetcollaborationstrategic thinkingadaptabilityproblem-solvingleadershiporganizational skillsstakeholder management

Certifications

Bachelor's degree in marketingBachelor's degree in business administration