Product Marketing Manager, ANSI Grid Components

ABB

Product Marketing Manager developing and implementing marketing strategies for ABB's ANSI Grid Components product portfolio in the US market. Leading customer engagement and sales execution to support business growth.

Posted 7/14/2026full-timeCary • North Carolina • 🇺🇸 United StatesSeniorLead💰 $142,500 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing go-to-market product marketing strategies, with a strong focus on customer engagement, market analysis, and sales enablement. Proven ability to lead cross-functional teams and drive customer satisfaction through effective communication and relationship management.

Highest-signal resume keywords

Product Marketing Strategy DevelopmentMarket Analysis and ForecastingCustomer Relationship ManagementSales Enablement and SupportChange Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket ResearchBusiness DevelopmentSales StrategyData AnalysisProduct PositioningValue Proposition DevelopmentCommercializationCustomer Satisfaction MetricsNet Promoter Score

Soft Skills

LeadershipCommunication SkillsOrganizational AlignmentChange ManagementInterpersonal Skills

Certifications & Qualifications

Bachelor’s Degree in EngineeringMBA Preferred

Industry Keywords

Product ManagementSales ExecutionVoice of CustomerCustomer SolutionsMarket ConditionsCompetitor AnalysisDigital Sales ApplicationsMarketing CollateralCustomer TrainingSenior Management Engagement

About the role

Key responsibilities & impact

Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Develops and implements marketing plan in conjunction with Sales and relevant Business Lines.
Prepares business plans focused on business development for US market.
Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans.
Evaluates and shares customer research, market conditions and competitor data.
Partner with product sales, product management, segment marketing, marketing communications, marketing and sales leaders among others to develop customer solutions.
Specifically, responsible for the development of marketing strategies, key value proposition messages and associated content for marketing collateral, presentations, web content, digital sales applications, customer references, sales kits, etc.
Defines prioritized customer conversion targets and owns follow-up to ensure integration goals are met.
Provides input to segment marketing on go-to-market strategies, content, sales enablement, and digital tools.
Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies.
Provides support and recommendations for campaign strategies and related communications.
Leads and manages commercialization efforts of multiple programs, including VOC and product launches.
Coordinates with product management team, providing market and customer needs to maximize product and price positioning.
Builds and sustains relationships with launch partners and end-users.
Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales.
Provides product, application and technical support to Sales.
Drives strong relationships with new and existing customers, in partnership with Sales, to ensure ongoing customer satisfaction.
Serves as the leader for ‘voice of customer’ for the assigned product lines into the manufacturing facilities and business lines.
Develops and implements product support and product training to ensure high customer satisfaction.
Drives continuous improvement on Net Promoter Scoring.

Requirements

What you’ll need

Bachelor’s degree in Engineering (preferably Mechanical Engineer or Electrical Engineer), MBA preferred
10+ overall years of experience in product marketing and/or sales, product management
Proven analytical skillset
Ability to demonstrate change management and organizational alignment
Strong people leadership skills
Exceptional internal and external communications skills written and oral
Experience in managing strategy mobilization
Experience in engagement with senior management organizations both internally and externally
Candidates must already possess authorization to work for ABB in the US.

Benefits

Comp & perks

Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Paid Parental Leave
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement 401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off