Product Marketing

U.S. Bank

Product Marketing Manager responsible for commercializing SMB offers related to retail and healthcare at Elavon, a subsidiary of U.S. Bank, while collaborating across multiple teams.

Posted 6/19/2026full-timeAtlanta • California, Minnesota, North Carolina, Washington • 🇺🇸 United StatesSeniorLead💰 $111,605 - $131,300 per yearWebsite

About the role

Key responsibilities & impact

Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery
Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

Requirements

What you’ll need

Master's degree, or equivalent work experience
10 or more years of experience in project management activities
10+ years of experience in product marketing, product commercialization, or go-to-market roles.
Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers.
Experience leading launches from planning through post-launch improvements, including sales enablement assets and training.
Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria.
Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging
BA/MBA in marketing, or other business related field
Strong understanding of the healthcare payments space.
Ability to work independently, manage multiple priorities, and operate well in ambiguity.
Demonstrated marketing and marketing research skills
Considerable knowledge of product/program development, pricing, implementation and strategic analysis
Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell.
Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption).

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementproduct marketingproduct commercializationgo-to-market strategydata analysismarket sizingfunnel analysiscohort metricssales enablementpricing strategy

Soft Skills

strategic communicationwritten communicationverbal communicationindependent workmulti-priority managementoperating in ambiguityanalytical thinkingcustomer-focused messagingcollaborationproblem-solving

Certifications

Master's degreeMBA in marketing