Product Marketing Manager – Value Based Care

athenahealth

Product Marketing Manager for athenaOne’s Value Based Care capabilities. Supporting go-to-market strategy, positioning, and content creation within a cross-functional team.

Posted 6/23/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $161,000 per yearWebsite

About the role

Key responsibilities & impact

Support go-to-market strategy and execution for athenaOne’s Value Based Care capabilities
Collaborate with cross-functional teams (Product, Marketing, Sales, Service delivery)
Author supporting content including website copy, datasheets, pitch decks, and customer stories
Conduct competitive analysis for positioning and messaging strategies

Requirements

What you’ll need

Bachelor's degree in marketing, business administration, or a related field
5+ years of experience in Product Marketing focusing on Value Based Care
Experience in healthcare, health tech, or similarly regulated environments preferred
Proven track record of bringing products to market and supporting sales initiatives
Strong project management skills
Exceptional communication and interpersonal skills
Ability to thrive in a fast-paced environment

Benefits

Comp & perks

health and financial benefits
commuter support
employee assistance programs
tuition assistance
employee resource groups
collaborative workspaces
flexibility in work-life balance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingValue Based CareCompetitive AnalysisContent Creation

Soft Skills

Project ManagementCommunicationInterpersonal SkillsCollaborationAdaptability

Certifications

Bachelor's degree