Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Own pod-level GTM strategy and execution for new features and enhancements.
• Define and evolve positioning and messaging for our admin financial workflows.
• Maintain a live view of competitive intelligence & differentiation.
• Support product-led growth initiatives in partnership with Product and Lifecycle Marketing.
• Partner with Product and Design to influence roadmap priorities.
• Enable customer-facing teams with playbooks and training.
• Measure and report impact of campaigns and PLG initiatives.
• Act as the voice of the customer: analyze insights to represent enterprise needs back to stakeholders.

Product Marketing Manager, Enterprise Marketing

• Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging.
• Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy.
• Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels.
• Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products.
• Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel.

Product Marketer

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Lead product marketing strategy for K-12 portfolio
• Develop and execute data-driven go-to-market strategies
• Manage, mentor, and develop a high-performing product marketing team
• Use customer insights, voice-of-customer data, and the full marketing mix to sharpen positioning and optimize go-to-market execution
• Track KPIs, measure ROI, and use analytics to optimize strategy

K12 Product Marketing Manager

• Support Manufacturing Engineering by formatting, editing, uploading, routing, and tracking controlled documents through the Veeva document-management system
• Ensure documents align with BMS templates and formatting standards
• Move documents efficiently through review and approval workflows and become effective on schedule
• Improve document clarity, grammar, readability, and consistency while maintaining required formatting and workflow controls

Electronic Document Control Specialist – GMP

• Develop and execute go-to-market strategies for new features and product updates across ezCater's supply-side product lines, including Marketplace, Online Ordering, Dispatch, and Marketing Programs
• Write and own partner-facing messaging and content, spanning positioning frameworks and launch emails to case studies, blog posts, and sales enablement materials
• Surface and shape restaurant partner success stories — interviewing partners directly or partnering with Content Marketing to identify compelling narratives and develop case studies, testimonials, and co-marketing assets that bring the voice of the partner into our go-to-market
• Partner with Lifecycle Marketing to contribute to campaigns that drive restaurant partner adoption and engagement across the full campaign lifecycle, including email sequences, in-app messaging, and campaign copy
• Build internal and external enablement materials that help Sales, Partner Success, and other customer-facing teams communicate product value clearly and confidently
• Collaborate cross-functionally with Product, Sales, Partner Success, Content Marketing, and Insights to inform messaging with customer and market data and manage successful GTM campaigns that drive adoption
• Support the development of white papers, how-to guides, and Help Center content that supports self-serve partner education
• Track and report on launch and campaign performance, translating data into actionable insights and recommendations

Senior Associate, Product Marketing

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
• Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
• Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
• Own executive-level readiness and accountability for successful launches and revenue impact.
• Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
• Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
• Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
• Ensure consistency and quality of messaging across all customer touchpoints and regions.
• Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
• Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
• Influence product strategy and investment priorities based on market opportunities and emerging trends.
• Champion a customer-centric approach across the organization.
• Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
• Ensure alignment between product marketing initiatives and pipeline/revenue goals.
• Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
• Drive innovation in channels, storytelling, and engagement to accelerate growth.
• Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
• Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
• Build scalable partner enablement programs and frameworks to expand reach and market penetration.
• Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
• Supervise, coach, and evaluate team members to ensure high performance and professional development.
• Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
• Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
• Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
• Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team.
• Define organizational structure, roles, and career development pathways.
• Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making.
• Influence senior stakeholders and drive alignment across functions and geographies.

Associate Director, Product Marketing – Enterprise Informatics

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging.
• Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths.
• Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging.
• Support pricing, packaging, and strategic planning discussions with market insight and customer perspective.
• Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption.
• Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications.
• Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets.
• Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials.
• Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively.
• Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy.
• Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance.
• Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

Senior Product Marketing Manager, Acceleration Business

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
• Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
• Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
• Own executive-level readiness and accountability for successful launches and revenue impact
• Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
• Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
• Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
• Ensure consistency and quality of messaging across all customer touchpoints and regions
• Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
• Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
• Influence product strategy and investment priorities based on market opportunities and emerging trends
• Champion a customer-centric approach across the organization
• Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
• Ensure alignment between product marketing initiatives and pipeline/revenue goals
• Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
• Drive innovation in channels, storytelling, and engagement to accelerate growth
• Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
• Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
• Build scalable partner enablement programs and frameworks to expand reach and market penetration
• Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation
• Define organizational structure, roles, and career development pathways
• Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making
• Influence senior stakeholders and drive alignment across functions and geographies

Director of Product Marketing

• Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations.
• Lead end-to-end planning and execution for product launches, releases, and major feature updates.
• Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials.
• Work with content, demand gen, and creative teams to produce high-impact assets.
• Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Serve as the domain expert and thought leader for Tenable AI Exposure, representing Tenable with partners, customers, events and in media engagements.
• Lead new product and solution launches, ensuring successful positioning and go-to-market execution.
• Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals.
• Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies.
• Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs across AI discovery, AI workload protection, and AI usage governance.
• Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.
• Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth.
• Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption.
• Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment.
• Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in AI security.
• Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success.

Senior Product Marketing Manager – AI Exposure

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• Define and execute the market segment growth strategy for Networks, Communications & Enterprise Storage aligned with corporate business objectives
• Collaborate with Product Management to influence product roadmaps based on market requirements and competitive insights
• Drive go-to-market initiatives and commercial campaigns to increase revenue, market share and customer adoption
• Establish clear Business Segment objectives, KPIs and execution priorities while ensuring accountability across all functions
• Ensure strong alignment between customer needs, product positioning, technical value propositions and sales activities
• Monitor and analyze business performance, pipeline development, market dynamics and competitive activities
• Act as the central point of leadership and decision coordination for the assigned market segment

Product Marketing Manager – Memory Solutions, Networks, Communications & Enterprise Storage

• Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.
• Formulate and execute marketing plans that leverage detailed analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management.
• Ensure alignment with business strategy and goals as defined by the business leadership team.
• Develop market launch strategy, implementation and sustaining plans supporting new product introductions to achieve revenue goals.
• Drive incorporation of the product and services portfolio into broader customer workflows and customer journeys.
• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid search, and email automation.
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
• Collaborate with team members and contribute strategic insight and content related to pan-Azenta awareness campaigns.
• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
• Assist with development of sales training and customer education material in collaboration with product management, R&D, and commercial teams.
• Oversee campaign reporting and lead generation funnels driven by marketing activities.
• Interact with senior leadership related to marketing strategy and results.

Global Product Marketing Manager – Sample Repository Services, Informatics

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Lead and develop a high-performing GTM Operations team supporting our Education business globally
• Drive operational excellence across critical business functions including: New product and offering introductions, Customer verification and fulfillment workflows, Sales enablement and process optimization, Data governance and reporting
• Identify operational bottlenecks and design scalable solutions that improve efficiency, visibility, and customer experience
• Partner closely with cross-functional stakeholders to align systems, tools, and processes with strategic business priorities
• Optimize sales processes, workflows, and tooling to improve productivity and adoption across global teams
• Serve as a key operational leader for planning cycles, business reviews, and strategic initiatives
• Translate data into actionable insights by analyzing trends, developing hypotheses, and recommending improvements
• Lead multiple high-impact initiatives simultaneously while balancing strategic planning with hands-on execution
• Build strong relationships across global and regional teams to drive alignment and successful change management

Senior Manager, GTM Operations – Education

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Product Marketing jobs in Massachusetts

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Product Marketing Manager

Product Marketing Manager, Enterprise Marketing

Product Marketer

Product Marketing Manager

K12 Product Marketing Manager

Electronic Document Control Specialist – GMP

Senior Associate, Product Marketing

Associate Director, Product Marketing – Enterprise Informatics

Senior Product Marketing Manager, Acceleration Business

Director of Product Marketing

Product Marketing Manager

GTM Enablement Manager

Senior Product Marketing Manager – AI Exposure

Senior Manager, Product Marketing

Product Marketing Manager – Memory Solutions, Networks, Communications & Enterprise Storage

Global Product Marketing Manager – Sample Repository Services, Informatics

Director, Enterprise Product Marketing

Senior Manager, GTM Operations – Education

Senior GTM Operations Engineer

Director, GTM Productivity