Product Marketing

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• Define and execute the market segment growth strategy for Networks, Communications & Enterprise Storage aligned with corporate business objectives
• Collaborate with Product Management to influence product roadmaps based on market requirements and competitive insights
• Drive go-to-market initiatives and commercial campaigns to increase revenue, market share and customer adoption
• Establish clear Business Segment objectives, KPIs and execution priorities while ensuring accountability across all functions
• Ensure strong alignment between customer needs, product positioning, technical value propositions and sales activities
• Monitor and analyze business performance, pipeline development, market dynamics and competitive activities
• Act as the central point of leadership and decision coordination for the assigned market segment

Product Marketing Manager – Memory Solutions, Networks, Communications & Enterprise Storage

• Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.
• Formulate and execute marketing plans that leverage detailed analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management.
• Ensure alignment with business strategy and goals as defined by the business leadership team.
• Develop market launch strategy, implementation and sustaining plans supporting new product introductions to achieve revenue goals.
• Drive incorporation of the product and services portfolio into broader customer workflows and customer journeys.
• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid search, and email automation.
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
• Collaborate with team members and contribute strategic insight and content related to pan-Azenta awareness campaigns.
• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
• Assist with development of sales training and customer education material in collaboration with product management, R&D, and commercial teams.
• Oversee campaign reporting and lead generation funnels driven by marketing activities.
• Interact with senior leadership related to marketing strategy and results.

Global Product Marketing Manager – Sample Repository Services, Informatics

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Lead and develop a high-performing GTM Operations team supporting our Education business globally
• Drive operational excellence across critical business functions including: New product and offering introductions, Customer verification and fulfillment workflows, Sales enablement and process optimization, Data governance and reporting
• Identify operational bottlenecks and design scalable solutions that improve efficiency, visibility, and customer experience
• Partner closely with cross-functional stakeholders to align systems, tools, and processes with strategic business priorities
• Optimize sales processes, workflows, and tooling to improve productivity and adoption across global teams
• Serve as a key operational leader for planning cycles, business reviews, and strategic initiatives
• Translate data into actionable insights by analyzing trends, developing hypotheses, and recommending improvements
• Lead multiple high-impact initiatives simultaneously while balancing strategic planning with hands-on execution
• Build strong relationships across global and regional teams to drive alignment and successful change management

Senior Manager, GTM Operations – Education

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Develop and nurture user communities via social, in-product, and direct marketing relationships
• Contribute to the design of innovative go-to-market strategies, including e-commerce/storefront and ‘freemium’ offers
• Develop buyer personas specific to transactional direct and channel-centric business models
• Identify and deliver thought leadership leveraging Tenable Research insights to drive brand awareness and demand generation
• Create compelling content for sales collateral, blog posts, website, channel offers, and related activities
• Lead new product and major feature releases
• Participate in webcasts, podcasts, events and other demand generation activities
• Guide and contribute to sales and partner enablement
• Must have the ability to travel (primarily domestic) up to 10% of time

Product Marketing Manager

• Serve as a technical expert leading thought leadership among government partners, customers, and at key industry events.
• Lead new product and solution launches tailored to the Public Sector, ensuring successful positioning within government procurement cycles.
• Develop messaging strategies that maintain technical accuracy and alignment with frameworks such as NIST, CISA Binding Operational Directives (BOD), and CJIS.
• Provide actionable market insights on the legislative landscape (e.g., Cyber Executive Orders), customer feedback, and competitive analysis to influence product roadmaps, certifications, and go-to-market strategies.
• Partner with cross-functional teams to support complex government contract vehicles and channel-centric business models (e.g., Carahsoft, GSA).
• Develop compelling demo use cases and sales plays focused on government-specific environments, including hybrid cloud, zero trust, and critical infrastructure.
• Create impactful marketing assets including white papers on compliance, blog posts, website content, and specialized sales collateral for Federal/SLED account teams.
• Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth within specific agencies.
• Engage the government cybersecurity community through social channels, technical forums, and industry events to foster advocacy and adoption.
• Contribute to analyst and public relations efforts to amplify Tenable’s leadership in government-wide exposure management.
• Develop and deliver partner and sales enablement programs, including training and resources that enhance customer success across the public sector.

Senior Product Marketing Manager – Public Sector

• Drive product marketing for Marketing Hub product
• Lead launches and amplify usage of existing capabilities
• Develop GTM strategies and product positioning
• Educate company, prospects, and customers on the Marketing Hub's value
• Own value proposition, positioning, messaging, customer persona, and use cases
• Build and execute go-to-market strategy for product launches and refreshes

Senior Product Marketer

• Collaborate on value propositions for new Jabra Panacast video launches
• Coordinate marketing launch plans interacting with multiple teams
• Assist in creating messaging tailored for customers and partners
• Act as a bridge within the product marketing function
• Translate complex video product concepts into understandable stories
• Develop and deliver product-training materials and content
• Ensure long-term product viability

Senior Product Marketing Manager, Video & Room Collaboration Solutions

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Oversees the development of product-specific messaging and positioning to differentiate products and services in the market.
• Designs and implements product marketing strategies that support business growth and market expansion.
• Collaborate with the cross-functional Go-To-Market team to plan and execute successful product launches, driving adoption of new features and solutions.
• Develop sales enablement materials and collaborate with other marketing stakeholders to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions.
• Monitors marketing performance metrics and provides insights to refine strategies and improve results.

Senior Product Marketing Manager, Life Sciences

• We're hiring a Senior Manager to lead Retail Media GTM and global market expansion at QSIC — building the retailer marketing function from the ground up as our first dedicated hire in this space.
• You'll own go-to-market strategy for QSIC's retailer partners, lead our expansion into new geographies including LATAM and EMEA, and write the playbook that scales as we grow.
• Reporting directly to the Head of Global Marketing, you'll sit at the intersection of marketing, sales, and strategy — turning retailer relationships into repeatable commercial motion across markets.
• This is a client-facing role: you'll work directly with retail media leaders at QSIC's retailer partners, building the marketing programs that strengthen those relationships and drive media sales.
• This is a builder's role. We're not looking for someone to manage a playbook — we're looking for someone to write it.

Senior Marketing Manager – Retail Media GTM, Expansion

• Lead the development of a long-term business plan aimed at addressing key drivers and engaging stakeholders within the diabetes community
• Collaborate closely with the Market Access team on payer strategies
• Focus on strategic medical device marketing to ensure the successful execution of core initiatives
• Identify new market partnerships and ensure alignment with internal teams
• Develop and implement marketing strategies, analyze market performance, manage budgets, and lead a team

Director, Global Product Marketing – Omnipod 5

• Drive Channel engagements for our Solutions and New Product releases
• Focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement
• Be the regional lead for ensuring local distributor partners have share of mind of NPI’s and Solutions
• Work with Sales, Product Group partners and Solutions Team to formulate plan of engagement at local Distributor Partners
• Present at Distributor offices
• Hold Workshops with Distributors and Customers on new Solutions and NPI’s
• Support team in building relationships with key accounts and ecosystem partners

Senior Staff Product Marketing Specialist

• Business accountability for commercial (Omni Channel) consumer/patient data strategy function
• Collaborate with data scientists, brand marketing teams, commercial functions, field force teams, BI & Analytics, Digital, and agencies to define and execute the vision and data strategy in alignment with the business strategy
• Contribute to commercial data strategy and modernization (Diamond ODH/Clean Room, etc.) of data management capabilities
• Lead vendor onboarding (data contracts, compliance requirements, etc.) and vendor performance management
• Lead the compliance and data tokenization strategy and implementation for DTC measuring efforts
• Lead data quality management strategy
• Lead metadata and tagging taxonomy management strategy and tool selection

Director – US GTM – Consumer/Patient Data Strategy

• develop and execute marketing plans that differentiate Fidelity’s alternative investments and specialty solutions in the marketplace
• messaging and content creation includes both written content (presentations, client communications) as well as digital mediums (website, videos)
• support marketing and communications strategy for new product launches and ensure collaboration across firm
• partner on investment insights-driven content with marketing partners and investment professionals
• complete compliance and regulatory reviews of content, track projects and workflows, and complete client-specific ad-hoc requests
• oversee servicing requirements for third party platforms (e.g., data rooms)
• partner on content for events program and support execution as needed

Senior Manager, Alternatives Product Marketing

• Develop and execute marketing plans that differentiate Fidelity’s alternative investments and specialty solutions in the marketplace!
• Drive new product narratives into market across Fidelity intermediary, retail, and institutional channels
• Create messaging and content including written content (presentations, client communications) as well as digital mediums (website, videos)
• Support marketing and communications strategy for new product launches and ensure collaboration across firm
• Partner on investment insights-driven content with marketing partners and investment professionals
• Complete compliance and regulatory reviews of content, track projects and workflows, and complete client-specific ad-hoc requests
• Oversee servicing requirements for third party platforms (e.g., data rooms)
• Partner on content for events program and support execution as needed

See all jobs on JobTailor

Senior Manager, Product Marketing

Product Marketing Manager – Memory Solutions, Networks, Communications & Enterprise Storage

Global Product Marketing Manager – Sample Repository Services, Informatics

Director, Enterprise Product Marketing

Senior Manager, GTM Operations – Education

Senior GTM Operations Engineer

Director, GTM Productivity

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager

Senior Product Marketing Manager – Public Sector

Senior Product Marketer

Senior Product Marketing Manager, Video & Room Collaboration Solutions

Product Marketing Manager

Senior Product Marketing Manager, Life Sciences

Senior Marketing Manager – Retail Media GTM, Expansion

Director, Global Product Marketing – Omnipod 5

Senior Staff Product Marketing Specialist

Director – US GTM – Consumer/Patient Data Strategy

Senior Manager, Alternatives Product Marketing

Senior Manager, Alternatives Product Marketing