Senior Associate, Product Marketing

ezCater

Senior Associate, Product Marketing at ezCater developing go-to-market strategies for restaurant partner facing products. Collaborating with multiple teams to drive product messaging and adoption.

Posted 6/22/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $83,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for new features and product updates across ezCater's supply-side product lines, including Marketplace, Online Ordering, Dispatch, and Marketing Programs
Write and own partner-facing messaging and content, spanning positioning frameworks and launch emails to case studies, blog posts, and sales enablement materials
Surface and shape restaurant partner success stories — interviewing partners directly or partnering with Content Marketing to identify compelling narratives and develop case studies, testimonials, and co-marketing assets that bring the voice of the partner into our go-to-market
Partner with Lifecycle Marketing to contribute to campaigns that drive restaurant partner adoption and engagement across the full campaign lifecycle, including email sequences, in-app messaging, and campaign copy
Build internal and external enablement materials that help Sales, Partner Success, and other customer-facing teams communicate product value clearly and confidently
Collaborate cross-functionally with Product, Sales, Partner Success, Content Marketing, and Insights to inform messaging with customer and market data and manage successful GTM campaigns that drive adoption
Support the development of white papers, how-to guides, and Help Center content that supports self-serve partner education
Track and report on launch and campaign performance, translating data into actionable insights and recommendations

Requirements

What you’ll need

1–3 years of product marketing experience with a strong portfolio.
Exceptional positioning skills — you can take a complicated product update and make it feel obvious and exciting to the person who needs to act on it – a portfolio or writing samples are necessary
Demonstrated experience writing for product launches, feature announcements, or go-to-market campaigns
Experience conducting customer or partner interviews and translating those conversations into polished, story-driven content (case studies, testimonials, profiles)
Comfort producing a range of content types: messaging frameworks, sales one-pagers, case studies, blog posts, and email copy
Strong cross-functional instincts — you ask good questions, synthesize input from multiple stakeholders, and know how to move a draft forward
Curiosity about the restaurant and food tech industry, or a track record of getting up to speed quickly in new domains
Experience with tools like Confluence, Monday.com, or similar platforms for content management and project tracking is a plus
Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Benefits

Comp & perks

Market competitive salary
Stock options that you’ll help make worth a lot
12 paid holidays
Flexible PTO
401K with ezCater match
Health/dental/FSA
Long-term disability insurance
Mental health and family planning resources
Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcontent writinggo-to-market strategiespositioning frameworkscase studiesemail copysales enablement materialscampaign performance trackingcustomer interviewsstory-driven content

Soft Skills

cross-functional collaborationcuriositysynthesis of inputstrong communicationproblem-solvingadaptabilitystakeholder managementcreativityattention to detailstrategic thinking