Product Marketing Manager, Enterprise Marketing

ezCater

Product Marketing Manager driving product-led growth and GTM strategies for enterprise accounts at ezCater. Collaborating with cross-functional teams to create compelling narratives and measurable impact.

Posted 7/18/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $157,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Product Marketing with a focus on Go-To-Market (GTM) strategy, positioning, and sales enablement. Proven ability to analyze customer insights and collaborate cross-functionally to drive product-led growth initiatives.

Highest-signal resume keywords

B2B Product Marketing ExperienceGo-To-Market Strategy DevelopmentSales Enablement Material CreationCross-Functional CollaborationProduct-Led Growth Initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM Process DevelopmentPositioning and MessagingSales-Ready SolutionsCampaign MeasurementCompetitive Intelligence Analysis

Soft Skills

Creative StorytellingAnalytical ThinkingCollaboration

Industry Keywords

Enterprise AudiencesAdmin WorkflowsProduct AdoptionCustomer InsightsLifecycle Marketing

About the role

Key responsibilities & impact

Own pod-level GTM strategy and execution for new features and enhancements.
Define and evolve positioning and messaging for our admin financial workflows.
Maintain a live view of competitive intelligence & differentiation.
Support product-led growth initiatives in partnership with Product and Lifecycle Marketing.
Partner with Product and Design to influence roadmap priorities.
Enable customer-facing teams with playbooks and training.
Measure and report impact of campaigns and PLG initiatives.
Act as the voice of the customer: analyze insights to represent enterprise needs back to stakeholders.

Requirements

What you’ll need

5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences.
Experience turning Admin / workflow capabilities into sales-ready solutions.
Demonstrated experience owning GTM for a product, from positioning through adoption and ongoing optimization.
Hands-on experience building sales enablement materials.
Experience working on product-led growth motions alongside traditional sales-led motions.
Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product.
Equal parts creative storyteller and analytical thinker, with a figure it out mindset.

Benefits

Comp & perks

Market competitive salary
Stock options that you’ll help make worth a lot
12 paid holidays
Flexible PTO
401K with ezCater match
Health/dental/FSA
Long-term disability insurance
Mental health and family planning resources
Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
Employee meal program (and many more goodies) when you’re in our office