Product Marketer

HubSpot

Product Marketer on HubSpot's Sales Hub PMM team developing go-to-market strategies. Collaborate with product leaders and sales teams to bring products to market effectively.

Posted 7/13/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $88,000 - $132,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies, with a strong focus on storytelling and content creation across various formats. Proven ability to manage cross-functional initiatives and enable sales teams through impactful marketing materials.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Launch SupportStorytelling AbilitiesData-Driven Decision-MakingProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market TacticsProduct PositioningValue Proposition DevelopmentContent CreationAnalytical MindsetMarketing Funnel ManagementAI in Marketing

Soft Skills

AdaptabilityCollaborationCommunicationRelationship BuildingPersonal Accountability

Tools & Technologies

Presentation SoftwareContent Management SystemsMarketing Automation Tools

Industry Keywords

Product MarketingCustomer-Centric MarketingCross-Functional InitiativesSales Enablement

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging.
Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy.
Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels.
Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products.
Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel.

Requirements

What you’ll need

3-5 years in a marketing or customer facing role with a track record of ideating and executing innovative, impactful go-to-market tactics and launching products.
History and track record of supporting product launch materials across the marketing funnel, including enablement.
Strong storytelling abilities with customer-centric perspective - able to simplify complex features into clear, compelling narratives.
Manage complexity well while staying adaptable to changing priorities.
Data-driven decision-making with strong analytical mindset and strategic approach.
Great project management skills including compelling written and verbal communication and strong presentation capabilities.
Owner's mindset with high personal accountability - able to work independently while knowing when to seek guidance or support.
Tangible experience using AI in the context of a marketing role.

Benefits

Comp & perks

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
Some roles may also be eligible for overtime pay.
Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.