K12 Product Marketing Manager

Vista Higher Learning

Manager of Product Marketing leading product marketing strategy for K-12 portfolio. Overseeing a small team to drive high-impact go-to-market execution.

Posted 7/9/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product marketing strategies within the K-12 education sector, utilizing data-driven approaches to optimize go-to-market execution and team performance. Proficient in leveraging customer insights and marketing metrics to inform decision-making and enhance product positioning.

Highest-signal resume keywords

Product Marketing StrategyK-12 Education ExperienceTeam ManagementData-Driven Decision MakingMarketing Metrics Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingData AnalysisGo-To-Market StrategyKPI TrackingROI Measurement

Soft Skills

Communication SkillsInfluence SkillsPresentation SkillsCross-Functional Leadership

Tools & Technologies

SalesforceMarketoAsanaCRM SoftwareMarketing Automation Tools

Industry Keywords

K-12 EducationVoice-of-CustomerCustomer InsightsMarketing MixProject Management

About the role

Key responsibilities & impact

Lead product marketing strategy for K-12 portfolio
Develop and execute data-driven go-to-market strategies
Manage, mentor, and develop a high-performing product marketing team
Use customer insights, voice-of-customer data, and the full marketing mix to sharpen positioning and optimize go-to-market execution
Track KPIs, measure ROI, and use analytics to optimize strategy

Requirements

What you’ll need

Bachelor’s degree minimum.
5 to 8+ years of product marketing experience in K12 education market space
2+ years of experience managing a team.
Strong communication, influence, presentation and cross-functional leadership skills
Strong analytical skills and experience using marketing metrics
Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms.
Proficiency with Microsoft Office and Google Workspace.

Benefits

Comp & perks

life/health/dental/vision insurance
401(k)
educational assistance
commuter pass subsidies
generous employee referral bonuses
PTO
paid holidays