K12 Product Marketing Manager

Vista Higher Learning

Manager of Product Marketing leading product marketing strategy for K-12 portfolio. Overseeing a small team to drive high-impact go-to-market execution.

Posted 7/9/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Lead product marketing strategy for K-12 portfolio
Develop and execute data-driven go-to-market strategies
Manage, mentor, and develop a high-performing product marketing team
Use customer insights, voice-of-customer data, and the full marketing mix to sharpen positioning and optimize go-to-market execution
Track KPIs, measure ROI, and use analytics to optimize strategy

Requirements

What you’ll need

Bachelor’s degree minimum.
5 to 8+ years of product marketing experience in K12 education market space
2+ years of experience managing a team.
Strong communication, influence, presentation and cross-functional leadership skills
Strong analytical skills and experience using marketing metrics
Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms.
Proficiency with Microsoft Office and Google Workspace.

Benefits

Comp & perks

life/health/dental/vision insurance
401(k)
educational assistance
commuter pass subsidies
generous employee referral bonuses
PTO
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingData AnalysisGo-To-Market StrategyKPI TrackingROI Measurement

Soft Skills

Communication SkillsInfluence SkillsPresentation SkillsCross-Functional Leadership