Vista Higher Learning

Sales

• Consistently achieve sales goals by winning new business/ adoptions and increasing sales within existing accounts (upselling and cross selling) within assigned territory
• Develop and maintain strong understanding of VHL products, territory, market and the specific needs of customers
• Successfully use consultative selling and active listening skills to win business opportunities and align product offerings with customer needs
• Effectively and strategically manage and map territory, develop successful account penetration strategies and employ “smart selling” techniques
• Prepare and present persuasive and targeted sales and training presentations for both print and digital programs
• Strategically establish and maintain strong relationships with educators, administrators, current and potential customers
• Participate in national sales meetings, networking events, conferences and on-site team meetings
• Proactively identifies and follows up on new business opportunities as well as routinely follows up with customers to ensure that issues are satisfactorily resolved
• Effectively collaborates with internal team members and stakeholders including Sales, Development and Marketing
• Uncovers and attends networking and sponsorship events to increase contacts and build brand awareness.
• Collaborate with Contracts and Proposals team

K12 Language and Literacy Sales Specialist

Product Marketing

• Design and implement innovative go-to-market plans for higher education products, leveraging deep market insights and a full spectrum of marketing channels (web, social, video, events, etc.)
• Develop compelling product positioning and messaging that differentiates our offerings in a competitive higher ed landscape
• Proactively identify market opportunities and threats and adjust strategies accordingly
• Design, launch, and optimize integrated marketing campaigns
• Take full ownership of campaign performance, using analytics to drive continuous improvement and ROI
• Create and deliver targeted training and enablement materials for sales teams, equipping them to articulate product value, address objections, and win business
• Oversee the creation of digital and print marketing assets from concept through production, ensuring alignment with strategic goals and brand standards
• Maintain expert-level knowledge of the higher education market, competitors, and customer needs
• Gather and synthesize feedback from stakeholders to inform product and marketing decisions
• Act as product marketing lead in cross-functional teams, driving alignment and execution across marketing, sales, editorial, and technical development
• Independently manage multiple high-priority projects in a fast-paced environment, ensuring deadlines, budgets, and quality standards are met
• Collaborate with the Associate Director, Product Marketing, and other leaders to set strategic direction, prioritize initiatives, and allocate resources
• Represent product marketing in external forums, conferences, and customer meetings as needed, advocating for our products and brand

Senior Product Marketing Manager

Marketing Operations

• Lead the alignment of marketing technology with organizational goals, ensuring systems (e.g., Marketo, Salesforce, and Zoom) are optimized for growth and scalability.
• Oversee both current and future software and process integrations.
• Partner with product, sales, and operations teams to ensure full integration of marketing operations best-practices across business functions, driving cohesive campaigns and supporting sales enablement efforts.
• Design and implement advanced analytics frameworks and dashboards that empower the marketing team to track, measure, and optimize performance effectively.
• Translate complex data into actionable insights, guiding marketing strategies and decisions to ensure efforts are targeted, effective, and aligned with business objectives.
• Develop and implement scalable processes to support company growth, with a focus on automation, workflow optimization, AI, and seamless execution of marketing strategies.
• Oversee data integration across platforms to enable advanced analytics and maximize ROI.
• Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth.
• Regularly conduct customer journey mapping exercises to identify process gaps, optimize campaigns, engagements, and reporting.
• Implement improvements to boost engagement, conversions, and performance.
• Create effective sales enablement content and training materials to support sales teams with relevant tools and knowledge for customer engagement.
• Work with key stakeholders during the planning, content creation, and launch phases to create a marketing automation roadmap for success.
• Monitor, analyze, and report on campaign performance and ROI.
• Build and manage centralized dashboards for real-time reporting that provide stakeholders with easy access to key performance data.
• Standardize and simplify campaign design across systems for efficient building and deployment by marketing and cross-functional teams.
• Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations.
• Other duties as assigned.

Senior Marketing Operations Specialist

Backend Engineer

• Participate in all aspects of the Software Development Lifecycle (SDLC)
• Perform tests to optimize performance
• Write clean code to develop functioning web applications
• Work effectively and collaborate with different team members to deliver on-time and efficient projects

Senior Backend Software Engineer

• Consistently achieve sales goals by winning new business/ adoptions and increasing sales within existing accounts (upselling and cross selling) within assigned territory
• Develop and maintain strong understanding of VHL products, territory, market and the specific needs of customers
• Successfully use consultative selling and active listening skills to win business opportunities and align product offerings with customer needs
• Prepare and present persuasive and targeted sales and training presentations for both print and digital programs
• Strategically establish and maintain strong relationships with educators, administrators, current and potential customers
• Proactively identifies and follows up on new business opportunities as well as routinely follows up with customers to ensure that issues are satisfactorily resolved

K12 Language and Literacy Sales Specialist – Southern CA

• Direct, develop, mentor and coach a field-based sales team that delivers profitable growth
• Carefully analyze and evaluate opportunity reports with entrepreneurial eyes in order to identify new opportunities and forecasts to prioritize and drive territory growth
• Develop, implement and adjust strategic plans with an eye to exceed regional business development and sales goals
• Maintain a high level of understanding of the full suite of VHLs K12 print and digital products.
• Maintain tight oversight of customer trends, market landscape, competitive insights and consumer trends in order to drive action plans and develop winning tactics to the field
• Provides feedback and prepares regular reports to Sales, Marketing & Technology leadership
• Deliver presentations to a variety of audiences when appropriate
• Build and maintain strong relationships with potential and existing clients, manage and close strategic opportunities
• Ensure consistent utilization, management and administration of Salesforce.com (CRM), products, technology and policies
• Manage region's expenses and ensure that they are within budget and proper coverage
• Effectively collaborate with cross-functional stakeholders

K12 Regional Sales Manager

Outside Sales

• Manage and grow an assigned territory by closing business consistently in order to achieve sales quotas
• Establish and maintain strong partnerships with key education professionals
• Develop a strong understanding of customer needs
• Deliver impactful and engaging digital and live presentations that show how our solutions can help solve their challenges and achieve learning outcomes
• Partner with sales support team members in order to meet our customers’ needs
• Ensure utilization of and data accuracy in our CRM and other tools for effective territory analysis, planning and account management

Higher Ed Field Sales Specialist – South Region

• Consistently achieve sales goals by winning new business/ adoptions and increasing sales within existing accounts (upselling and cross selling) within assigned territory
• Develop and maintain strong understanding of VHL products, territory, market and the specific needs of customers
• Successfully use consultative selling and active listening skills to win business opportunities and align product offerings with customer needs
• Effectively and strategically manage and map territory, develop successful account penetration strategies and employ “smart selling” techniques
• Prepare and present persuasive and targeted sales and training presentations for both print and digital programs
• Strategically establish and maintain strong relationships with educators, administrators, current and potential customers
• Participate in national sales meetings, networking events, conferences and on-site team meetings
• Proactively identifies and follows up on new business opportunities as well as routinely follows up with customers to ensure that issues are satisfactorily resolved
• Effectively collaborates with internal team members and stakeholders including Sales, Development and Marketing
• Uncovers and attends networking and sponsorship events to increase contacts and build brand awareness.