Vista Higher Learning

Business Development Rep

• Own lead qualification for inbound and outbound prospects from first contact to sales-qualified opportunity.
• Use high-volume outreach and discovery calls to understand needs and assess fit based on priorities, budget, timeline, and technology.
• Identify stakeholders, clarify buying processes, and convert leads into clearly scoped sales-qualified opportunities.
• Serve as an overlay resource by providing well-qualified opportunities with clear next steps and coordinating smooth handoffs through intro meetings and discovery notes.
• Partner with field reps to prioritize opportunities and support targeted outreach aligned with campaign goals.
• Maintain accurate, timely CRM records for activities, contacts, and opportunities in line with Sales Operations standards.
• Update lead data and track qualification metrics to support accurate forecasting, reporting, and continuous improvement.
• Collaborate with Marketing and Customer Success to improve lead quality, campaign effectiveness, and identify expansion opportunities.
• Partner with Sales Operations to refine qualification criteria, scoring, and workflows that improve lead routing and conversion.
• Build product expertise and stay current on K–5 instruction, bilingual/ESL programs, and literacy adoption cycles.
• Capture market insights and use data and prospect feedback to improve messaging, scripts, and outreach strategies.

Business Development Associate

Technical Product Manager

• Collaborate with members of the product team, UX design, and engineering to execute the product vision and strategy.
• Research market opportunities and trends to enhance the competitiveness and profitability of the products in your ownership.
• Develop a deep understanding of user behaviors and product usage to share insight and drive improvements.
• Define, track, implement and monitor KPIs for digital products, including feature usage, customer satisfaction, and learning efficacy.
• Support oversight and management of third‐party vendors associated with the product portfolio.
• Work closely with cross-functional partners, including sales, marketing, and customer support, to ensure effective product launches and ongoing support.
• Collaborate with key stakeholders to gather feedback and insights, translating them into actionable product improvements.
• Lead and manage agile product development teams (UX design, engineering, QA), roadmaps and report on milestones and goals.
• Oversee end-to-end product development lifecycle, ensuring products meet quality standards, timelines and align with budget.
• Conduct market research, including user interviews, hypothesis-drive experiments and analysis of competitors that contribute to and drive sound product enhancements, innovations and decisions.
• Develop clear requirements for new product features/tools and provide direction to engineering for effective development.
• Apply frameworks to prioritize features based on sound estimations of business value and complexity.
• Partner with UX/UI design to implement intuitive and user-friendly designs, incorporating feedback from user research and usability testing.
• Coordinate and champion user research and visual user workflows to provide clarity of product goals.
• Analyze user data and make sound inferences to answer questions and support decision-making.
• Develop fluency in the underlying architecture, codebase and technologies of the product platform.
• Mentor more junior Product Managers, foster a culture of collaboration, innovation, and excellence through continued learning.
• Develop impactful relationships across the organization that encourage interest in the work happening in the product space.

Senior Technical Product Manager

• Own the product strategy and backlog for Digital Authoring Workflow tools
• Translate business and user needs into technical requirements
• Manage relationships with external vendors and partners
• Drive continuous improvement in tools, workflows, and delivery practices
• Partner with engineering, UX, and content/design to deliver intuitive experiences

Business Development Associate

Senior Technical Product Manager

Technical Product Owner