Associate Director, Product Marketing – Enterprise Informatics

DeepHealth

Lead go-to-market strategy and execution for Enterprise Informatics products at DeepHealth. Drive cross-functional alignment and lead a high-performing product marketing team.

Posted 6/19/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $150,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
Own executive-level readiness and accountability for successful launches and revenue impact.
Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
Ensure consistency and quality of messaging across all customer touchpoints and regions.
Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
Influence product strategy and investment priorities based on market opportunities and emerging trends.
Champion a customer-centric approach across the organization.
Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
Ensure alignment between product marketing initiatives and pipeline/revenue goals.
Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
Drive innovation in channels, storytelling, and engagement to accelerate growth.
Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
Build scalable partner enablement programs and frameworks to expand reach and market penetration.
Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
Supervise, coach, and evaluate team members to ensure high performance and professional development.
Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team.
Define organizational structure, roles, and career development pathways.
Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making.
Influence senior stakeholders and drive alignment across functions and geographies.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience required.
10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries.
Proven track record of launching products and driving market impact.
Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials.
A strategic thinker who’s equally comfortable getting tactical.
Excellent written and verbal communication skills.
Strong analytical mindset with experience using data to drive decisions.
Comfortable working cross-functionally in a fast-paced, ambiguous environment.
Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus.
Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
Microsoft Office experience required.

Benefits

Comp & perks

This position requires domestic / international travel up to 10%.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarket intelligencecampaign strategysales enablementdata analysisproject managementstrategic planningmessaging frameworkstactical executionperformance measurement

Soft Skills

leadershipcommunicationanalytical mindsetorganizational skillscollaborationconflict resolutioncoachingaccountabilitystrategic thinkingadaptability