Product Marketing

• Develop clear and compelling product positioning that highlights the value of HPE Morpheus
• Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives
• Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials
• Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides
• Work closely with customer success teams to identify, track, and showcase customer success stories

Product Marketing Specialist

• Own Technical Practitioner Messaging & Content
• Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.
• Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.
• Own technical content tracks for Partner Summits, Dreamforce, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.
• Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.
• Co-develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high-impact standard across all channels.
• Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partnerblazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.
• Lead the shift toward marketing automation by partnering with the channel strategy team on data-driven execution, using AI to analyze performance signals and iterate on tactics.
• Build and manage the Partnerblazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.
• Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.
• Present with poise to practitioner audiences at Partner Kickoffs, webinars, and events — bringing technical use cases to life through compelling stories and demos.
• Create training materials that enable Alliance Leaders and Partner Account Managers to credibly convey the technical value story to partner leadership.

Partner Marketing Lead – Technical PMM

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Co-design and facilitate training programs that span a GTM employee’s lifecycle, from new hire onboarding through continuous education
• Act as the enablement lead for new product and marketing initiatives
• Create interactive workshops, bite-sized video content, and gamified certifications that make learning stick
• Partner with Business Leadership, Product Marketing, and RevOps to identify skill gaps
• Track program adoption and performance metrics to prove that your initiatives are moving the needle
• Maintain and optimize our enablement tech stack to ensure teams have the right resources
• Engage and motivate teams in training sessions
• Spot trends and build solutions proactively

Enablement Associate, GTM

• Ensure new product information and visuals are complete, accurate and compelling for catalog and website layout meetings.
• Conceptualize new product positioning in terms of relationship to existing products and customer perspectives.
• Review market research and internal reports to anticipate product trends, competitive actions and marketing strategies.
• Collaborate with Creative, Merchandising and Internet departments on product development and web marketing.
• Analyze customer return reports and work to lower return percentages.

Junior Product Marketing Associate

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment.
• Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.
• Lead the global revenue enablement strategy, ensuring all customer-facing teams are equipped with the messaging, content, tools, and training needed to accelerate revenue growth.
• Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments.
• Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness.
• Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market.
• Collaborate closely with technical teams to translate complex product features into clear, customer-centric benefits for each segment.
• Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels.
• Collaborate with cross-functional teams to create and implement marketing campaigns that resonate with target audiences across various touchpoints and segments.
• Embrace an AI-first mindset to figure out how to scale our product marketing efforts more effectively.
• Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments.
• Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals.
• Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, ensuring Sinch is positively positioned within industry reports and evaluations.
• Represent Sinch at leading industry events, conferences, and tradeshows showcasing our products and thought leadership.

SVP, Product Marketing – Enablement

• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth.
• Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs.
• Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress.
• Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards.
• Own the administration and optimization of GTM tools, ensuring the team has the right tech to win.
• Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel.
• Own the monthly workforce and incentive planning process to identify short-term staffing gaps and mid-term hiring needs.
• Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness.

Senior Manager, Go-To-Market Operations, Sales Tools

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Product Marketing Manager – Hardware

• Conduct thorough market research to assess where our products stand compared to competitors in terms of positioning, messaging, and value proposition.
• Analyze trends, customer feedback, competitor strategies, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
• Contribute to product prioritization decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
• Assist in the development of product briefs and GTM plans with internal and external stakeholders, including sales, product development, and marketing teams.
• Support the creation of presentations, one-pagers, and other materials required by the team to communicate key strategies.
• Collaborate cross-functionally to ensure alignment between teams such as Product Development, Sales, and Marketing during strategic planning.
• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development priorities and initiative progress.

Product Marketing Intern

• Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business.
• Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes.
• Maintain and evolve product positioning as the leading infrastructure platform.
• Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact.
• Build and lead GTM plans for new features, including positioning, competitive framing, and content for sales and marketing.
• Package product updates for internal teams and external audiences.
• Develop partner-facing messaging for major announcements to drive product education and adoption.
• Create launch materials including value propositions, FAQs, one-pagers, and sales enablement tools.

Product Marketing Manager / Product Marketing Lead

• Execute campaign, content and event strategies across industry and service line verticals
• Be the point of contact for assigned campaigns and marketing programs
• Initiate the creation of content, event execution and activation
• Collaborate with cross-functional marketing team, internal stakeholders, and external partners
• Coordinate and facilitate task execution using a variety of marketing technologies and project management tools
• Aids in planning and implementation around assigned events and sponsorship projects from initiation to reporting
• Create and edit content for marketing campaigns, including promotional copy and image selection
• Support implementation of multi-channel campaigns to engage audiences
• Track success of marketing campaigns and make recommendations for improvement
• Facilitate distribution of digital communications and maintain expert knowledge of CRM

Marketing Coordinator – Go-To-Market

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites.
• Define how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product features.
• Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders).
• Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications.
• Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption.
• Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy.
• Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights.
• Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions.
• Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning.
• Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites.
• Support GTM strategy for AI-specific launches in coordination with suite PMMs.
• Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions.
• Build AI-focused sales plays that help field teams lead with AI as a platform differentiator.
• Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets.
• Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefs.
• Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate? Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead.
• Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC).
• Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership.
• Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks.
• Create L1-L3 AI enablement content – executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluators.
• Own AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positioned.
• Build demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenarios.

• Own the messaging architecture across the Slack website
• Lead web strategy for Tier 1 product launches
• Make prioritization calls on which pages to refresh
• Be the editorial gatekeeper
• Partner with SEO, Design, and Engineering
• Drive performance in a structured cadence
• Build and manage AI-enabled workflows
• Lead the PMM strategy for Salesforce.com/Slack integration

Senior Product Marketing Manager – Website Lead

• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers
• Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences
• Shape the product roadmap: Be the voice of the consumer in product planning
• Partner with Brand Marketing: Work in lockstep with the Brand Marketing team
• Drive consumer research and insights: Commission and synthesize user research and market data
• Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel
• Influence senior leadership: Communicate product strategy and marketing results clearly to Stripe leadership

Consumer Product Marketing Lead

• Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
• Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
• Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
• Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
• Apply AI and machine learning–driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

Senior Product Marketing Advisor – Marketing Solutions

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

• Positioning governance — Maintain our positioning framework as the source of truth: what we say, what we don't say, how we differ from competitors, and where we don't play. Evolve it as the market and product change.
• Narrative consistency — Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel.
• GTM strategy & launch execution — Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers.
• Market & competitive intelligence — Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter.
• Buyer expertise — Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures.
• Product partnership — Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently
• Field team enablement — Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why.
• Performance & iteration — Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity.

Product Marketing Lead

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

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