Product Marketing

• Lead GTM strategy design for growth initiatives in new offerings
• Architect the mid-to-long-term evolution of our GTM model
• Design and operationalize AI-driven GTM motions
• Establish KPIs and diagnostic frameworks
• Build and maintain robust data models and experimentation frameworks
• Craft compelling narratives and executive-level presentations
• Assess market and competitive landscape

Senior Manager, GTM Strategy, Planning

• Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
• Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
• Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
• Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
• Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
• Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
• In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
• Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

AVP, Product Marketing

• Lead end-to-end GTM planning and execution for Headless 360 platform priorities
• Develop integrated GTM frameworks including audience segmentation, messaging architecture, and competitive positioning
• Design, build, and execute sales programs that equip sellers
• Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides
• Lead cross-functional enablement planning and deliver enablement content and programs
• Serve as the GTM lead and primary PMM partner for Platform field-facing programs

Senior Manager, GTM Product Marketing

• Lead a national field sales organization with representatives in key geographies.
• Drive expansion into local and regional commercial segments through targeted GTM strategies.
• Directly manage two Commercial Sales Directors, providing coaching and performance management.
• Establish clear sales targets, forecasting rigor, and performance metrics aligned to commercial growth objectives.
• Lead the Commercial Support organization responsible for internal coordination and proactive customer engagement.
• Ensure seamless communication and issue resolution across Safelite’s operational ecosystem.
• Develop and evolve Safelite’s long-term commercial strategy, including segmentation and value propositions.
• Partner cross-functionally with various departments to enhance customer experience and drive growth.
• Act as a key partner to the Commercial Sales team, strengthening relationships and identifying opportunities.

AVP, Commercial Sales GTM

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
• Drive launches end to end, from narrative development through execution.
• Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
• Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
• Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
• Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
• Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
• Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
• Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
• Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

• Develop and own the end-to-end go-to-market (GTM) strategy for new product launches and feature releases, from planning to execution and measurement
• Create differentiated product positioning and messaging that clearly articulates the product's value proposition and resonates with target customer segments
• Act as the key liaison between Product Management, Sales, and Marketing teams to ensure strategic alignment and a cohesive customer experience
• Build and deliver comprehensive sales enablement toolkits, including battle cards, pitch decks, product demos, and training sessions to ensure the sales team is equipped to sell effectively
• Actively monitor market and industry trends, conduct competitive analysis, and gather customer insights to inform product strategy and marketing campaigns
• Collaborate with demand generation teams to design and create integrated marketing plans that drive awareness and pipeline for your product portfolio
• Manage the product marketing budget, ensuring a high return on investment and measuring the effectiveness of all programs and tactics
• Act as a subject matter expert and resource for colleagues, leading project teams and mentoring junior members of the marketing organization
• Drive the event strategy for key industry conferences and customer marketing events including speaker selection, content creation, messaging, and related event staff management
• Own the top of funnel marketing strategy and performance

Senior Product Marketing Manager

• Serve as the Product organization's strategic lead within Salesforce's annual Go for Growth (G4G) planning process
• Lead Product-owned planning and design workstreams within G4G
• Represent the Product organization in cross-functional planning forums
• Drive AI & Data Attribution strategy initiatives
• Support complex cross-functional programs and governance processes
• Support portfolio forecasting, executive business reviews, Monthly Business Reviews (MBRs), and performance reporting

Manager, Product GTM Strategy

• You will be the primary architect and 'AI Copilot' for our GTM engine
• Lead a specialized team of contracted engineers
• Move beyond basic analytics to build agentic workflows and RAG systems
• Architect and deploy Generative AI solutions that eliminate friction
• Discover and eliminate GTM friction points by rapid prototyping AI solutions
• Drive the strategy of the AI engineering technical team and manage its execution
• Provide support and guidance to teammates, fostering a culture of technical excellence
• Drive the standards and principles for AI processes
• Act as the 'AI Copilot' for the revenue and GTM teams
• Own the whole lifecycle of the AI-powered solutions

AI Go To Market Associate Director

• Define and execute the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange.
• Work across Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams.
• Determine where StableFX wins, who it wins with, and how it scales.
• Identify market opportunities and define ideal customer profiles.
• Build scalable go-to-market motions and develop network effects for marketplace growth.
• Shape issuer acquisition strategy and lead customer acquisition and commercialization for takers.
• Bring market insight into product decisions while building partnerships and growth programs.
• Help Circle identify where StableFX delivers differentiated value and translate those opportunities into scalable business outcomes.

Director, StableFX Strategy – GTM

• Define and own the strategic roadmap for Arc’s agentic economy ecosystem, including channel prioritization, ecosystem design, platform adoption, and long-term growth strategy.
• Build and scale adoption programs across venture ecosystems, AI startups, model providers, inference platforms, cloud and data center companies, enterprises, and developer communities.
• Design partnership structures, ecosystem incentives, commercial frameworks, and growth programs that accelerate agentic transaction volume and USDC adoption.
• Partner closely with Product and Engineering teams to translate ecosystem needs into product priorities across Agent Wallets, Nanopayments, Agent Marketplace, Circle Skills, and Arc infrastructure.
• Develop repeatable ecosystem motions including credits programs, reference architectures, default integrations, onboarding frameworks, and co-marketing initiatives.
• Influence product strategy by bringing the voice of AI builders, model providers, cloud and infrastructure providers, enterprises, and ecosystem participants into roadmap decisions.
• Monitor ecosystem performance, market dynamics, competitive developments, and emerging AI infrastructure trends to continuously strengthen Circle’s market position.
• Help shape the long-term convergence of the agentic economy, autonomous finance, and agent-driven capital markets activity across Arc.

Senior Director, Arc - Agentic Commerce Strategy, GTM

• Lead ecosystem development and business partnerships for Arc, specifically focused on “Earn” use cases
• Drive strategy, sourcing and executing critical deals
• Shape product direction in close collaboration with senior leadership
• Own distribution partner development end-to-end
• Run structured discovery to identify launch partners
• Design segment-specific GTM motion and deal structures
• Source and close partnerships while driving integration and post-launch performance
• Operate with high agency in a zero-to-one environment
• Represent the project externally at key ecosystem forums and partner events

Director, Banking Strategy – GTM

• Lead the marketing strategy and execution for one or more core solution segments
• Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics
• Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories
• Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks
• Partner with Product Management, Sales, and Value Stream leaders
• Structure quantitative analyses of product and account performance
• Support analyst relations, PR, and industry events

Product Marketer, Mainframe Software Division

• Translate company and RCS Base strategy into regional execution plans, ensuring business momentum and sustainable growth.
• Develop and maintain the RCS pipeline, in collaboration with our Sales Squad and Chapter Leads, propose strategic sales initiatives, and provide commercial guidance.
• Actively support key sales cycles, leveraging product expertise to drive conversions and revenue growth, and attend customer and prospect meetings as a subject matter expert.
• Engage directly with customers, building relationships, understanding their needs, and identifying opportunities for product adoption, feeding this into product teams.
• Work closely with our Sales Squad and Chapter Leads, equipping them with product knowledge, updates, and ongoing support.
• Support our key ecosystem partnerships with carriers and Industry bodies such as the CTIA, as Infobip’s regional RCS point of contact.
• Maintain our strong relationship with the regional Google GTM contacts, managing joint target customer list, developing joint GTM executions plans and ensuring we maximise realisation of incentives.
• Align closely with Global and HQ teams, such as Product Management, Marketing, and Sales Leadership to ensure GTM alignment and knowledge sharing.
• Be a trusted partner with NAM Sales teams, providing product expertise directly and supporting them with prospect/client meetings as appropriate.
• Work with other HQ Business Units to ensure collaboration on GTM initiatives.
• Partner with VPs and Sales Directors to align product strategies with overall sales objectives.

Regional GTM Manager

• Partner with Customer Success and Support Operations to translate business objectives into technical requirements
• Gather requirements and help design advanced automations that drive speed and efficiency
• Leverage applications (Ticketing, CSP, PSA, etc.) and AI agents to automate customer lifecycle best practices
• Act as a liaison between Customer Success, User Operations, RevOps, and GTM Systems
• Manage data integrity, deduplication, and system audits

Product Owner

• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Strengthen marketing interlock and communication with US sales leaders
• Develop co-marketing opportunities and broker enablement programs
• Expand market visibility through strategic partnerships
• Identify and prioritize high ROI events, conferences and industry sponsorships
• Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
• Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
• Measure and report on event ROI and market impact
• Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
• Use data and insights to optimize campaigns and improve conversion performance
• Build dashboards and executive-ready reporting to demonstrate marketing impact
• Adapt messaging and campaigns for regional and cultural relevance
• Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Manager, US Employer Go-To-Market

• Own the end-to-end go-to-market motion and partnership strategy for Jade Global's Oracle and NetSuite practice across the United States
• Define and own the annual GTM plan for the US Oracle and NetSuite business
• Identify whitespace opportunities across ERP, EPM, SCM, OCI, HCM, and AI/Analytics
• Develop differentiated positioning and messaging for Jade Global's Oracle and NetSuite offerings
• Translate global practice strategy into US-specific execution plans
• Own the US Oracle and NetSuite pipeline target
• Lead demand generation activities
• Qualify and prioritize inbound and outbound opportunities
• Partner with delivery and CoE leads to develop compelling proposals
• Achieve or exceed annual pipeline and bookings targets
• Serve as Jade Global's primary alliance leader with Oracle and NetSuite
• Drive co-sell motions with Oracle and NetSuite AEs and territory teams
• Manage Jade's standing as an Oracle Platinum Partner and NetSuite Partner
• Participate in Oracle and NetSuite partner events
• Own the development and activation of repeatable sales plays
• Track campaign conversion metrics
• Maintain an active view of named accounts across US regions
• Lead or support strategic pursuit efforts
• Monitor Oracle and NetSuite's product roadmap
• Build solution-specific GTM packages and pricing structures
• Represent Jade Global at Oracle OpenWorld and other industry conferences.

GTM Leader, Oracle, Netsuite

• Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server.
• Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams.
• Partner with Product Management to shape the agentic AI roadmap narrative.
• Build launch plans, sales enablement materials, and technical content.
• Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling.
• Own the go-to-market strategy for App Builder.
• Develop messaging that speaks to both builders and application consumers.
• Create launch and enablement materials for App Builder updates.
• Define and maintain the positioning and messaging framework for Auto Insights.
• Develop use-case-driven content illustrating Auto Insights’ business impact.
• Build early positioning and messaging for AI Skills as the portfolio evolves.
• Develop and maintain a cohesive Agent & Application Experiences portfolio narrative.
• Lead thought leadership programs that position Alteryx as a leader in enterprise AI orchestration.

Product Marketing Manager – Agent & Application Experiences

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

Product Marketing jobs in Illinois

See all jobs on JobTailor

Senior Manager, GTM Strategy, Planning

AVP, Product Marketing

Senior Manager, GTM Product Marketing

AVP, Commercial Sales GTM

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

Manager, Product GTM Strategy

AI Go To Market Associate Director

Director, StableFX Strategy – GTM

Senior Director, Arc - Agentic Commerce Strategy, GTM

Director, Banking Strategy – GTM

Product Marketer, Mainframe Software Division

Regional GTM Manager

Product Owner

Manager, US Employer Go-To-Market

GTM Leader, Oracle, Netsuite

Product Marketing Manager – Agent & Application Experiences

Senior Product Marketing Manager

GTM Enablement Manager